The celebration of makeup artistry returns to the Pasadena Convention Center on January 20-21, 2024 for the 27th annual International Make-Up Artist Trade Show (IMATS). Pro artists, leaders, and brands from around the world will converge again to continue our mission to connect, inspire, inform, and empower.

Show Hours Saturday, Jan 20th
IMATS Pro Card members:
9:00 a.m. – 5:00 p.m.
General Admission:
10:00 a.m. – 5:00 p.m.

Show Hours Sunday, Jan 21
All Ticket Holders:
10:00 a.m. – 5:00 p.m.

Pasadena Convention Center
300 E Green Street
Pasadena, CA 91101