Fri Pro-Card Event May 19
3 - 7 p.m.
10:30 a.m. - 2:30 p.m.
Club Room
Seating: 150 Sponsor:
Make-Up Artist magazine

Master Class: Make-Up Mixology for Photography

A timeless image harnesses the power of light and shadow, movement and emotion, style and beauty. During his seminar on beauty make-up for photography, Roque Cozzette and Danessa Myricks will team up for the standout series Make-up Mixology. Learn the application techniques that enhance shape, create the illusion of depth and produce interesting textures on perfected skin—by two of the industry’s best. You will learn on-set etiquette and how to take art direction from a photographer and mesh it with your artistic vision for a complete creative collaboration.

The skills taught lead to the best outcome in beauty photography lighting, will address the use and purpose of color theory while using cream color, eye shadows and make-up brushes to create images that pop. These methods of perfecting skin tones, contour and highlight for multi-ethnic clients will help you to make significant choices that enable client retention. You will also learn about Cozzette & Myricks Beauty Collections, proper make-up brush techniques and how to master the mixing and layering of formulations to create endless beauty options.

 This four-hour demonstration will wrap with a Q&A session.

Price: £200 – Tickets on sale here.

*PLEASE NOTE: Class takes place prior to the Pro-Card Event on May 19. Class is open to the public. Make-Up Artist Pro-Card membership is NOT required to participate in this class. Entry to our Pro-Card event is included in the purchase of your Master Class ticket and will be given at the completion of the class. Class limited to 150 tickets.

 

10:30 a.m. - 12 p.m.
APEX Room
Seating: 200 Sponsor:
Make-Up Artist magazine

Master Class: COLOR THEORY

Take control of the colors in your make-up kit. You don’t have to lug around a ton of make-up supplies or feel obligated to buy every flesh tone. When you learn the basics, you can adjust your make-ups with just a few colors and get that perfect match. This class will cover how to create and match flesh tones. From the creator of Flesh Master™ Color Game for the iPhone and iPad, training artists how to break down colors of the flesh in just a glance!

Price: £65 – Tickets on sale here.

*PLEASE NOTE: Class takes place prior to the Pro-Card Event on May 19. Class is open to the public. Make-Up Artist Pro-Card membership is NOT required to participate in this class. Entry to our Pro-Card event is included in the purchase of your Master Class ticket and will be given at the completion of the class. Class limited to 200 tickets.

Save £45 with the bundle price for both Rod Maxwell master classes of £95! 

1 p.m. - 3 p.m.
APEX Room
Seating: 200 Sponsor:
Make-Up Artist magazine

A MASTER CLASS IN 3-D DIGITAL MAKE-UP DESIGN

Rod Maxwell teaches a master class on 3-D digital make-up design from preproduction to post. See how he uses programs including Adobe Photoshop and ZBrush to design make-ups—from beauty and old-age to creatures and monsters—for pre-visualization or presentation to your clients. You’ll see how 2-D images and 3-D models can be used like prosthetics to age or restore youth to actors in post! You’ll also learn how 3-D printers produce molds that can actually be used to create prosthetics.

Price: £75 – Tickets on sale here.

*PLEASE NOTE: Class takes place prior to the Pro-Card Event on May 19. Class is open to the public. Make-Up Artist Pro-Card membership is NOT required to participate in this class. Entry to our Pro-Card event is included in the purchase of your Master Class ticket and will be given at the completion of the class. Class limited to 200 tickets.

Save £45 with the bundle price for both Rod Maxwell master classes of £95! 

 

 

3 p.m. - 7 p.m.
Sponsor:
Make-Up Artist magazine

MAKE-UP ARTIST PRO-CARD EVENT

Join other professional make-up artists for a preview of IMATS London! This exclusive event is for Make-Up Artist magazine Pro-Card holders only. From 3 to 7 p.m. Friday, May 19, you can shop leisurely (exhibitors are reserving products and offering deals) and network.

Throughout the weekend, other Make-Up Artist Pro-Card perks include front-of-the-line service, preferred classroom seating and pro-only discounts from participating exhibitors.

Ticket pre-registration is now required for all days of the show! You will find ticket allotments for each Pro-Card type when you register for your tickets.

To attend, you must visit the IMATS London tickets page and enter your Pro-Card information to register.

3 p.m. - 7 p.m.
Make-Up Magazine Booth
Sponsor:
Make-Up Artist magazine

Steve Johnson

Demo. 

4 p.m. - 5 p.m.
IMATS Stage
Seating: 363 Sponsor:
Make-Up Artist magazine

‘Pirates of the Caribbean: Dead Men Tell No Tales’ Panel Discussion

In a greatly anticipated interview, Peter King (hair and make-up designer) will sit down with Make-Up Artist magazine publisher Michael Key for a discussion on the artistry and work in the new Pirates of the Caribbean: Dead Men Tell No Tales.

Sat May 20
9 a.m. - 5 p.m.
10:45 a.m. - 11:45 a.m.
Club Room
Seating: 150 Sponsors:
Rodial

Airbrush Skin: How to achieve the perfect airbrushed look

Want the #nofilter airbrush look? Jon Rummins talks through all the key points in achieving the perfect flawless airbrush base. Starting with key skincare tips and finishing with how to correctly apply foundation and where to highlight and contour, you can achieve the perfect #nofilter look.

10:45 a.m. - 11:45 a.m.
APEX Room
Seating: 200 Sponsor:
Kat Von D Beauty

UNLOCKING ARTISTRY COMPLEXION TECHNIQUES

Join Kat Von D Beauty’s complexion gurus, Leah Carmichael and Steffanie Strazzere, to experience the Lock-It Collection like you’ve never seen it before. Carmichael and Strazzere share their go-to tips and tricks for customizing coverage, correcting texture and finish and locking down the perfect canvas for bulletproof, 24-hour wear.

11 a.m. - 12 p.m.
IMATS Stage
Sponsor:
M·A·C Cosmetics

The Skulltress

Join Vanessa Davis as she demonstrates one of her iconic skulls with the help of M.A.C. Cosmetics.  Watch the transformation unfold live onstage. Learn more by visiting @the_wigs_and_makeup_manager on Instagram.

11 a.m. - 12 p.m.
Open Forum Stage
Seating: 219 Sponsor:
Make-Up Artist magazine

‘Alien: Covenant’ Panel

Join Conor O’Sullivan (creature and make-up effects supervisor), Adam Johansen (2nd creature effects supervisor), Dominic Hailstone and Colin Shulver for a surely entertaining and insightful panel discussion. 

11 a.m. - 1 p.m.
Booth Demo Stage
Sponsor:
Make-Up Artist magazine

Jennie Roberts and Catriona Finlayson

Body painting demo. 

12 p.m. - 1 p.m.
APEX Room
Seating: 200 Sponsor:
Make-Up Artist magazine

‘Rubberhead: Sex, Drugs, and Special FX’

Get highlights from Steve Johnson’s new book—Rubberhead: Sex, Drugs, and Special FX—and relive the glory days of Johnson’s XFX shop.  

12 p.m. - 1 p.m.
Club Room
Seating: 100 Sponsor:
TEMPTU

The New Airbrush Mixology: No More Deep Cleaning

Find the fastest way to flawless with TEMPTU’s senior manager of education, Jackie Fan. Exclusive cutting-edge airbrush technology eliminates the need to carry heavy equipment, break apart machines or deep clean guns. Learn how to achieve the perfect complexion, correct imperfections, create dimension, cover grays, define brows and much more. Hone another skill that will set you apart from other artists.

12 p.m.
Booth Demo Stage

Booth Signing with ‘Alien: Covenant’ Panel

12:15 p.m. - 1:15 p.m.
IMATS Stage
Sponsor:
Kryolan Professional Make-up

Theatricality Rooted In Reality: Getting Under Skin and Behind Shadows

Sharon Dowsett will be sharing her journey through her career and explaining how she developed her unique style that led to working with some of the world’s leading brands and photographers. Learn from one of the industry’s leading fashion make-up artists and get unique insight into the thought process and inspirations that have been behind some of her iconic works. This is a rare opportunity to watch an artist who inspired a whole generation of make-up artists.

12:15 p.m. - 1:15 p.m.
Open Forum Stage
Seating: 219 Sponsor:
Make-Up Artist magazine

BEAUTY MAKE-UP, IMAGERY & MIXOLOGY

Roque Cozzette will discuss and demonstrate how to create vivid color for photography. He will explain the use and placement of color and product, including highlighting and contouring, while using Cozzette Brushes and Infinite Eyeshadows. In addition he will demonstrate the integration of color mixology and how the layering process can elevate your make-up looks. He will also discuss etiquette and relationship-building with photographers to ensure that what you see is what you get, going into great detail about creating with intention, selecting the right brush and product to create the best photo payoff.

 
 
 
 
1 p.m.
Booth Demo Stage
Sponsor:
Make-Up Artist magazine

Booth Signing with Steve Johnson

Rubberhead: Sex, Drugs, and Special FX book signing 

1:45 p.m. - 2:45 p.m.
APEX Room
Seating: 200 Sponsor:
Make-Up Artist magazine

Barrie Gower

Barrie Gower is prosthetics supervisor for HBO’s Game of Thrones. He has worked on films such as Saving Private Ryan and contributed to Oscar Award-winning films The Wolfman and The Iron Lady.  Join Gower for an interview about his incredibly successful career. This is a keynote discussion. 

1:45 p.m. - 2:45 p.m.
Club Room
Seating: 150 Sponsor:
NYX Professional Makeup

Emily Clayton

NYX Professional Make-up Demo with Emily Clayton. 

2 p.m. - 3 p.m.
IMATS Stage
Sponsor:
m.i.a by Einat Dan

Einat Dan

How do you create a great fashion look? Watch Einat Dan prepare for and execute a creative look for fashion editorial/shows and learn how to design your own looks for designers. Dan will show on stage how to create fashion and make-up editorial and how important is the small details on set, props and accessories are part of the make-up. She will combine different material together for very impressive fashion look.

2 p.m. - 3 p.m.
Open Forum Stage
Seating: 200 Sponsor:
Royal & Langnickel Brush Mfg.

Make-up for Men & Women of Color

Denise and Janice Tunnell will host a discussion on “Make-up for Men & Women of Color,” drawing from their experiences as make-up artists for film and TV. The sisters will cover everything from skincare, highlighting and contouring, common skin conditions to favorite brushes and products. Join them as they share some of their favorite tips, tricks, and techniques for making up people of color.

2:30 p.m. - 3:30 p.m.
Make-Up Magazine Booth

Eva von Bahr and Love Larson Prosthetic Fitting

3 p.m.
Make-Up Magazine Booth
Sponsor:
Make-Up Artist magazine

Booth Signing with Einat Dan

3:15 p.m. - 3:45 p.m.
IMATS Stage
Sponsor:
Make-Up Artist magazine

BATTLE OF THE BRUSHES: CHARACTER/PROSTHETIC AWARDS SHOW

Watch as the stars of tomorrow face off in the student make-up competition. Models will present the final make-up creations of make-up students, who are competing for cash and prizes. The 2017 character/prosthetic theme is Guardians of the Galaxy.

4 p.m. - 5 p.m.
Open Forum Stage
Seating: 219 Sponsor:
Make-Up Artist magazine

Love & Eva Demo

Talented wife and husband team, Eva von Bahr and Love Larson, take the stage for an interview on their various unique painting techniques. The duo was nominated twice for an Oscar—for The Hundred-Year-Old Man Who Climbed Out the Window and Disappeared (2016) and for A Man Called Ove (2017). This is a keynote discussion.

4 p.m. - 5 p.m.
APEX Room
Seating: 200 Sponsor:
Urban Decay

Urban Decay Top Obsessions

Covering everything from Ultra Definition skin, the Naked effect, creating beauty with an edge and learning how to make your make-up last all day—Caron Keane and Danielle Roberts will walk you through all things Urban Decay and share with you their hero products.

4 p.m. - 5 p.m.
Club Room
Seating: 100 Sponsor:
Make-Up Artist magazine

Tanya Lodge

At this year’s British Academy Television Craft Awards, Tanya Lodge took home the award for excellence in make-up and hair design for her work on “San Junipero” (Black Mirror). Join Lodge for an interview on this recent award. 

4 p.m. - 5 p.m.
IMATS Stage
Seating: 258 Sponsor:
Make-Up Artist magazine

The ‘No Make-up’ Look for Editorial vs Commercial

Fresh, bare-looking skin, softly enhanced eyes and naturally blushing lips: this look can be the bread-and-butter for any make-up artist. In this class, Sarah Jagger demonstrates the look for both beauty and fashion editorials as well as commercial jobs.

Sun May 21
10 a.m. - 5 p.m.
11 a.m. - 12 p.m.
Open Forum Stage
Seating: 219 Sponsor:
Make-Up Artist magazine

Neill Gorton

Neill Gorton has worked projects such as Saving Private Ryan, Gladiator, Inkheart, The Wolfman, Doctor Who, Little Britain and Torchwood. Currently, Gorton runs his own studio, providing training in prosthetics and make-up effects to newcomers and professionals alike. Join Gorton for an inspiring and insightful class. 

 

11 a.m. - 12 p.m.
IMATS Stage
Sponsor:
Make-Up Artist magazine

Multidimensional Make-up

Join Danessa Myricks (make-up artist, photographer and entrepreneur) as she offers professional insights on cosmetics. 

11 a.m. - 4 p.m.
Booth Demo Area
Sponsor:
Make-Up Artist magazine

Victoria Gugenheim

Body painting demo. 

11:15 a.m. - 12:15 p.m.
APEX Room
Seating: 200 Sponsor:
Make-Up Artist magazine

Kate Walker

Kate Walker discusses empowering bridal confidence with the art of beautiful make-up.

11:15 a.m. - 12:15 p.m.
Club Room
Seating: 150 Sponsor:
Dermaflage

Beauty Innovation: Bringing SFX Technology to Beauty & Editorial

Discover the varied uses of Dermaflage: the breakthrough brand used by the world’s top make-up artists. Dermaflage is the first cosmetic that looks like real skin, a topical silicone filler that conceals recessed skin imperfections like scars and frown lines. Dimension by Dermaflage is an easy-to-use 3-D cosmetic that adds texture and dimension to beauty and editorial make-ups. Learn how the Dermaflage line gives you an advantage in today’s competitive make-up artistry industry. 

12:30 p.m. - 1:30 p.m.
IMATS Stage
Seating: 363 Sponsor:
Ben Nye

Ice Lord Body Paint

Lianne Moseley will create the Ice Lord, a fierce creature from the wintry north, with her extraordinary style of body painting. Combining airbrush and hand-painting techniques, Lianne artistically integrates 2-D style art with make-up to bring life to this fantasy character. Q&A as time permits.

12:45 p.m. - 1:45 p.m.
Open Forum Stage
Seating: 219 Sponsor:
Kryolan Professional Make-up

‘Quotes’ – Kryolan Calendar 2017

Paul James Merchant will re-create a look from the current Kryolan campaign “Quotes.” Inspired by the words of some of the greatest artists of all time, Merchant designed 12 looks spanning six genres of make-up artistry. The look he will showcase is inspired by the great poet Paul Valéry: “An artist never really finishes his work, he merely abandons it.” Merchant will use a variation of special make-up effects, airbrush, body paint and beauty products from the Kryolan range. 

Guest artist: Maria Malone-Guerbaa

1 p.m. - 2 p.m.
Club Room
Seating: 150 Sponsor:
Bdellium Tools

Subtle Character Make-Up: Thomas Surprenant & Guest Artist Toby Bridle

Don’t miss the opportunity to learn from this Emmy Award-winning make-up artist as he demonstrates subtle character make-up; highlighting key points without going overboard. Watch as he transforms model into a beloved English comedian and discover through the discussion the key elements in creating prosthetics to create a likeness. He will be accompanied by guest artist Toby Bridle. 

 
 
 
 
1 p.m. - 2 p.m.
APEX Room
Seating: 200 Sponsor:
Make-Up Artist magazine

Making Monsters With Don Lanning

Join character designer and sculptor Don Lanning for an hour of photos, stories and Q&A.

2 p.m. - 3 p.m.
IMATS Stage
Seating: 363 Sponsor:
BOBBI BROWN PRO

Brides Magazine: Re-creating the Cover

Pro artist and the U.K.’s leading bridal expert, Hannah Martin, will be re-creating the cover of her latest look for Condé Nast’s Brides magazine. Martin will be sharing her expert techniques on both editorial and bridal make-up, demonstrating how to achieve a flawless base and discussing color and texture choices to create a contemporary, beautiful bridal look.

2:15 p.m. - 3:15 p.m.
APEX Room
Seating: 200 Sponsor:
Make-Up Artist magazine

Rod Maxwell

Join Rod Maxwell, an award-winning special make-up effects artist and director, for a Baldiez and burns demonstration. 

3:15 p.m. - 3:45 p.m.
IMATS Stage
Sponsor:
Make-Up Artist magazine

BATTLE OF THE BRUSHES: BEAUTY/FANTASY AWARDS SHOW

Watch as the stars of tomorrow face off in the student make-up competition. Models will present the final make-up creations of make-up students, who are competing for cash and prizes. The 2017 beauty/fantasy category theme is International Beauty.

4 p.m. - 5 p.m.
Open Forum Stage
Seating: 200 Sponsor:
Make-Up Artist magazine

Celebrate 30th Anniversary of ‘Hellraiser’

Thirty years ago, horror master Clive Barker brought together a team of make-up artists to introduce the world to Pinhead in the classic Hellraiser. Paul Davis will sit down with this talented make-up team for an epic reunion. Join Davis, Bob Keen, Geoff Portass, John Cormican, Cliff Wallace, Paul Kane and actor Nicholas Vince (who played Chattering Cenobite in the film) as they share tales from behind the scenes of this legendary film.   

4 p.m. - 5 p.m.
IMATS Stage
Sponsor:
Royal & Langnickel Brush Mfg.

Maria Malone-Guerbaa

Steampunk body art demo 

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