Madeline Leonard has been representing make-up artists since 1986. She is the owner/director of Cloutier Remix. “Originally we spent a lot of time face to face with artists and clients,” she says. “Portfolios were the main tool. Today our focus is much wider and more strategic … how to reach clients in a crowded market, how best to showcase make-up artists’ talents and how to facilitate lucrative and rewarding career extensions for already established artists.”