In 1997, the International Make-Up Artist Trade Show became the first event of its kind to cater to make-up professionals. At every IMATS, make-up pros from fashion and film (including Oscar, BAFTA and Saturn award winners) provide education and demonstrations and contribute to the overall growth of the make-up industry.

In 2011, Make-Up Artist magazine (which produces IMATS) established the Make-Up Artist Pro Card to recognize the hard work and achievements of professional make-up artists. Through the Educator/Student, Esthetician/Cosmetologist, Standard, Gold and Platinum Make-Up Artist Pro Cards, artists can enjoy privileges and perks such as discounted subscriptions to Make-Up Artist magazine, discounted IMATS tickets, expedited IMATS entry and access to pro-only hours and events.

For a complete list of benefits, and to apply for a card, visit the Make-Up Artist Pro-Card page.

One of the highlights of being a Make-Up Artist Pro-Card holder is the opportunity to attend Pro-Card events held at select IMATS locations (currently in Los Angeles, New York and London). Each event held during an IMATS weekend gives cardholders a first look at products and an opportunity to network with other artists.

For details on times and dates for these events, click on the Extra Features or Schedule page for Los Angeles, New York or London.

How can we help?

I am a make-up IATSE union member. How do I get into the show?

Union members receive complimentary tickets to all IMATS. To receive this benefit you must have a Make-Up Artist Gold Pro Card. All IATSE make-up artists are eligible for the card. To apply, artists simply fill out a short online form and submit it with images of their union cards and photo IDs. This card will immediately identify IA make-up artists as people we hold in high regard. It will provide cardholders with special services and perks. To apply, visit the Make-Up Artist Pro-Card page.

After you have been assigned a Pro Card, you must register for tickets by going to the individual city’s ticket page, entering your Pro-Card information and selecting the event tickets you would like. Pro-Card ticket allotments will be listed on the individual ticket pages.

How can I get a 'Make-Up Artist' Pro Card?

For more information or to apply, visit

How many tickets may I get with my 'Make-Up Artist' Pro Card?

Each Make-Up Artist Pro-Card member will receive one ticket for the Pro-Card Event (in select cities) and either one weekend pass or a one-day ticket. Login to each show’s tickets page to view the available guest tickets and discounts.

Do I need a ticket to get into the Pro-Card Event, and how do I register for the event?

Yes, pre-registration is required. Visit each show’s tickets page for a link to register for tickets.

May I bring a guest?

You will find guest-ticket allotments for each Pro-Card type when you register for your tickets. Guests may be allowed depending on the city and Pro-Card type. Pro-member guests must check in with the pro-card holder.