Press Coverage

The International Make-Up Artist Trade Show—better known as IMATS—brings world-class make-up talent to four countries. Here’s what the international press and blogger communities have to say about the show.

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EarRelevant Nov 22, 2018

IMATS EaRelevant


Beauty Insider: July 20, 2017

6 Tradeshows Every Makeup Artist Should Attend


Insider Art: Michael Maddi at IMATS New York 2017

Swatch & Review: April 20, 2017

6 reasons you need to go to IMATS






Global Times logo

Global Times – IMATS Vancouver 2015

Modern Chic

Modern Chic Magazine – IMATS Los Angeles 2014



Phyrra: Beauty for the Bold

Phyrra: Beauty for the Bold – IMATS Los Angeles 2014

Makeup Game On Point

Makeup Game on Point: IMATS Los Angeles 2014

Project Swatch: IMATS Los Angeles 2014 Recap & Purchases

The Neon Leopard: On the Prowl – IMATS Toronto 2014!

Swatch and Learn: IMATS Toronto 2014 Recap

Destination Femme: The Ultimate IMATS Survival Guide

Beauty Echoes Magazine: AN IMATS EXPERIENCE TORONTO 2014

Nailicious: How To Nail A Beauty Expo: 3 Things We’ve Learned At IMATS Sydney 2014

Long Island Pulse: IMATS, The Greatest Makeup Show on Earth: NYC 2014 Pier 94

The Style and Beauty Doctor: imats nyc weekend + i got stuck shopping in times square

Dos Lives: IMATS NYC 2014 Interview With Sigma Beauty Founder & Youtube Beauty Gurus

New York Events: IMATS 2014

The Banner Newspaper: International Makeup Artist Trade show (IMATS New York 2014)

Toronto Beauty Reviews: The IMATS 2014 Experience

Nem Teresa Nem Maria (site in Portugese): IMATS – FILM MAKEUP

Thrifty Hunter: IMATS 2015 | Featuring Mel Products, Roshar, Stephen Dimmick

Canyon News: A Brush With Success!