General News

London Legends

Highlights from IMATS London 2019

The first International Make-Up Artist Trade Show (IMATS) in London took place in 2002, and the event has since been an annual focus for make-up artists throughout Europe and beyond. This celebration of make-up artistry remains as popular as ever today, with thousands of eager visitors descending on the capital’s iconic …

Manhattan Memories: Looking Back at IMATS NY 2019

This article was originally published in Make-Up Artist magazine Issue 138. You can purchase a copy of the magazine HERE.

It’s become an annual pilgrimage now, where make-up artists from across the East Coast—and in some cases, a lot further—make their way to New York’s International Make-Up Artist Trade Show, held this year the weekend of …

Joel Harlow to Meet Five Lucky Winners in Hell … Boy!

Just when you thought IMATS couldn’t get any better … now, you can go to see Hellboy in IMAX 2-D with Academy Award-winner Joel Harlow and IMATS executive producer Micheal Key!!

You must be a Pro-Card holder, attend Pro-Card night at IMATS on Friday, April 12 and attend Joel’s interview at 6 p.m. with Michael. Following the Q&A there will …

IMATS NY Insider Pass!

“Oh no they didn’t!”

Yes, yes we did.

Now available at IMATS NY is our coveted INSIDER PASS!

The Insider Pass is a Weekend Bundle that includes admission all weekend long (both Saturday, April 13 and Sunday, April 14). The Pass also includes full access to educational classes.

But there’s more!

With the Insider Pass you will also receive a commemorative IMATS Swag Bag* full of product from …

IMATS Takes Over Times Square! Learn How You Can Join Us…

Your IMATS L.A. Trip Just Got a Little More Interesting!

IMATS L.A. Sweepstakes

Now you have a chance to win a premium ticket: the INSIDER PASS! Oh, and not just one ticket but two! That means you and your best bud can frolic around IMATS L.A.–each carrying a Swag Bag loaded with products from top brands valued at over $200.

To enter our IMATS Los Angeles Insider Pass Sweepstakes, complete …

New York and London Tickets Available Now!

IMATS London and IMATS New York tickets

It’s that time of year again! Christmas trees festooned with ornaments, colorful lights dangling off rooftops, family and friends gathered around the hearth. BUT there’s another reason to celebrate this time of year …


Surprise that aspiring make-up artist in your life with this ultimate stocking …

Powerful Make-up

IMATS Atlanta is in for a real masterful treat! Derrick Rutledge will not only be presenting an Artistry Unlocked class: Perfecting Your Presence—he will also be educating on Saturday on Stage Two. Bammo!

Rutledge’s Artistry Unlocked class is a full-day where participants will learn about hairstyle and make-up choices to fit the particular occasion. This will …

Power-Up Your Career at IMATS

Learning from those who have gone before you is like entering Jabba’s palace with a thermal detonator. Or like having a sonic shotgun in the sci-fi world of Minority Report. Or revealing your alpha-omega bomb in Beneath Planet of the Apes. Whatever simile you like best, the idea is the same: it’s a powerful tool.

Two …

A Neill Treat!

IMATS Vancouver is in for a wonderful treat! And just in time for Halloween no less. Make-Up Artist’s publisher and IMATS executive producer, Michael Key, will sit down with Ve Neill for a live interview on the IMATS stage!

Ve Neill is the make-up artist behind some of our favorite and most iconic movie characters. Characters …