Handle IMATS Like a Pro

So you’re a pro make-up artist. IMATS rolls into town.  This event was made for you. Here are the top 11 tips to handle IMATS like a pro just in time for IMATS New York.

  1. Get Your Make-Up Artist Pro Card

This gives you discounted or free entry, discounts on products and invitations to special events. Don’t have your Make-Up Artist Pro Card yet? Apply here.

  1. Attend the IMATS Pro-Card Event

It’s networking heaven. In Los Angeles, New York and London, the Friday before IMATS is reserved for Make-Up Artist Pro-Card holders and their guests. It’s a laid-back atmosphere without long lines or big crowds. Make-up pros from film, television, fashion and theater attend the Make-Up Artist Pro-Card Event, making it your best chance to meet and connect with the artists who have inspired you—and may be hiring!

  1. Bring Your Business Cards

And your portfolio.  The Make-Up Artist Pro-Card Event brings in major talent. Want to catch up with your colleagues? Get feedback on your work? Introduce yourself to someone you’d like to assist in the future? Bring your business cards, so that artists can connect with you after IMATS.

  1. Bring Your Make-Up Artist Pro Card

Exhibitors offer deep discounts to Make-Up Artist Pro-Card holders. Don’t forget to bring your Make-Up Artist Pro Card to IMATS, so you can fill your kit and save big bucks!

  1. Shop Early

Many items sell out over the weekend.  Be the first to get your hands on newly launched products, take the time to chat with brands and find all the products you need in one place!

  1. Attend Keynote Sessions

The Make-Up Artist Pro-Card Event typically features a keynote demonstration or two for your learning enjoyment. It’s always epic. Don’t miss this.

  1. Attend IMATS Saturday and Sunday, Too

Now that you’ve gotten your shopping done in comfort, come back Saturday and Saturday to polish your skills. The education schedule is packed with great classes covering a variety of topics, from character and beauty demonstrations to career talks and agent panels. Check out the schedule and plan your itinerary for the weekend.

  1. Don’t Miss the Student Competition

Battle of the Brushes showcases emerging talent and is always a delight for the eyes. It just might inspire your next project, or give you some leads on promising new collaborators or assistants. Beauty/Fantasy competitors will be creating their take on a Circus/Carnival-themed look and Character/Prosthetic finalists will tackle Four Decades of Star Wars!

  1. Visit the Make-Up Artist magazine booth

Pick up past issues of Make-Up Artist magazine, get an autograph from some of the featured artists and grab a book or two from your favorite author/artists.  While you’re there, subscribe to Make-Up Artist’s online edition, so you can tap into 20 years of limitless education and inspiration after IMATS is over.

  1. Network, Network, Network!

After the classes, introduce yourself to the educators. Connect with the other pros visiting the show. Relax amid the hustle and bustle of IMATS knowing your kit is stocked and you can soak up inspiration from the show floor and the stages while you chat up the artists creating the magic.

  1. Relax—For a Minute!

After IMATS weekend, it’s time to unwind. But we don’t want to wait until next year to see you! Keep an eye on your email. As a Make-Up Artist Pro-Card holder, you’ll receive access to early ticket sales and exclusive events.

Don’t forget to register for your IMATS ticket here.  We can’t wait to see you there!