News Articles

Powerful Make-up

IMATS Atlanta is in for a real masterful treat! Derrick Rutledge will not only be presenting an Artistry Unlocked class: Perfecting Your Presence—he will also be educating on Saturday on Stage Two. Bammo!

Rutledge’s Artistry Unlocked class is a full-day where participants will learn about hairstyle and make-up choices to fit the particular occasion. This will …


A Whale of A Demo!

Two incredible artists, whose credits include Green Lantern, Transformers: Dark of the Moon, Black Panther and Guardians of the Galaxy 2, team up for an awesome prosthetics demo at IMATS Atlanta.

Jonah Levy and Matthew Silva from Blue Whale Studios will be at the Make-Up Artist magazine booth, #223, on Saturday from 9:30 a.m. to 3 p.m. Don’t …


Atlanta Booth Demos

Brand – Booth # – Name of make-up artist – Times and days

Ben Nye: #817 – Branka Vorkapic- Queen Bee & Luna fantasy body paint, both Saturday and Sunday. Denise and Janice Tunnell- Grooming and Glam for Actors of Color, Sunday.  

Bdellium Tools: #608 – Thomas Surprenant – Lord of the Rings make-up, both Saturday …


The Engineer Guy Lines Up the Demos!

You all know that IMATS is jam packed with make-up education and demos. While you will find all the classes on our website IMATS.net, and some demos to boot, there are many demos that aren’t on the schedule. Our exhibitors are great at keeping things active within their booths and at lining up cool demos …


This Panel Will Make You Purr Like a ‘Black Panther’

That’s right, it’s a Black Panther panel discussion!

We are so excited for this fierce panel at IMATS Atlanta! The movie Black Panther was an incredible success that incorporated intricate and beautiful make-ups—which we featured on the cover of Issue 131 of Make-Up Artist magazine.

Now you can join Make-Up Artist magazine publisher Michael Key as he sits down …


Artistry Unlocked: Getting to Know Sara Seidman Vance

Make-up artists are usually behind the camera, like way behind the camera. Rarely do they get an opportunity to shine in front of the lens. At Make-Up Artist magazine we want to give them a chance to speak their truth when it comes to the profession and approach. As well as a chance for us to get …


Killer Education Coming to Atlanta!

Nix Herrera for European Body Art IMATS LA 2018

It’s no secret that the International Make-Up Artist Trade Show (IMATS) has killer education but let us put it into perspective.

IMATS has been around longer than any other make-up trade show, and we’ve formed relationships with some of the best in the business. Our master classes are intense and the instructors we book know industry …


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