News Articles

Joel Harlow to Meet Five Lucky Winners in Hell … Boy!

Just when you thought IMATS couldn’t get any better … now, you can go to see Hellboy in IMAX 2-D with Academy Award-winner Joel Harlow and IMATS executive producer Micheal Key!!

You must be a Pro-Card holder, attend Pro-Card night at IMATS on Friday, April 12 and attend Joel’s interview at 6 p.m. with Michael. Following the Q&A there will …

IMATS NY Insider Pass!

“Oh no they didn’t!”

Yes, yes we did.

Now available at IMATS NY is our coveted INSIDER PASS!

The Insider Pass is a Weekend Bundle that includes admission all weekend long (both Saturday, April 13 and Sunday, April 14). The Pass also includes full access to educational classes.

But there’s more!

With the Insider Pass you will also receive a commemorative IMATS Swag Bag* full of product from …

IMATS Takes Over Times Square! Learn How You Can Join Us…

Yes, Sir!

We are so excited to have celebrity make-up artist Sir John join us at IMATS New York! This show is going to be epic.

Sir John will sit down with Make-Up Artist magazine publisher and IMATS executive producer Michael Key for a one-on-one 60-minute interview. No commercial breaks or anything!

Come learn about Sir John’s incredible journey …

IMATS Educator Joanne Gair’s ‘Sports Illustrated’ Adventures

NY19_2016 Sports Illustrated Ronda Rousey

We are excited to have renowned make-up artist Joanne Gair as an educator at IMATS NY. We have been enthralled with her work for sometime. Case in point, the article below was originally posted on Make-Up Artist magazine’s site March 3, 2016. We revisit it for both the back-patting element (go us! we knew her when) and …

Artistry Unlocked: Getting to Know Ashley Fierro

Make-up artists are usually behind the camera, like way behind the camera. Rarely do they get an opportunity to shine in front of the lens. At Make-Up Artist magazine we want to give them a chance to speak their truth when it comes to the profession and approach. As well as a chance for us …

Your IMATS L.A. Trip Just Got a Little More Interesting!

IMATS L.A. Sweepstakes

Now you have a chance to win a premium ticket: the INSIDER PASS! Oh, and not just one ticket but two! That means you and your best bud can frolic around IMATS L.A.–each carrying a Swag Bag loaded with products from top brands valued at over $200.

To enter our IMATS Los Angeles Insider Pass Sweepstakes, complete …

New York and London Tickets Available Now!

IMATS London and IMATS New York tickets

It’s that time of year again! Christmas trees festooned with ornaments, colorful lights dangling off rooftops, family and friends gathered around the hearth. BUT there’s another reason to celebrate this time of year …


Surprise that aspiring make-up artist in your life with this ultimate stocking …

Powerful Make-up

IMATS Atlanta is in for a real masterful treat! Derrick Rutledge will not only be presenting an Artistry Unlocked class: Perfecting Your Presence—he will also be educating on Saturday on Stage Two. Bammo!

Rutledge’s Artistry Unlocked class is a full-day where participants will learn about hairstyle and make-up choices to fit the particular occasion. This will …

A Whale of A Demo!

Two incredible artists, whose credits include Green Lantern, Transformers: Dark of the Moon, Black Panther and Guardians of the Galaxy 2, team up for an awesome prosthetics demo at IMATS Atlanta.

Jonah Levy and Matthew Silva from Blue Whale Studios will be at the Make-Up Artist magazine booth, #223, on Saturday from 9:30 a.m. to 3 p.m. Don’t …