News Articles

Yes, Sir!

We are so excited to have celebrity make-up artist Sir John join us at IMATS New York! This show is going to be epic.

Sir John will sit down with Make-Up Artist magazine publisher and IMATS executive producer Michael Key for a one-on-one 60-minute interview. No commercial breaks or anything!

Come learn about Sir John’s incredible journey …


IMATS Educator Joanne Gair’s ‘Sports Illustrated’ Adventures

NY19_2016 Sports Illustrated Ronda Rousey

We are excited to have renowned make-up artist Joanne Gair as an educator at IMATS NY. We have been enthralled with her work for sometime. Case in point, the article below was originally posted on Make-Up Artist magazine’s site March 3, 2016. We revisit it for both the back-patting element (go us! we knew her when) and …


Artistry Unlocked: Getting to Know Ashley Fierro

Make-up artists are usually behind the camera, like way behind the camera. Rarely do they get an opportunity to shine in front of the lens. At Make-Up Artist magazine we want to give them a chance to speak their truth when it comes to the profession and approach. As well as a chance for us …


Your IMATS L.A. Trip Just Got a Little More Interesting!

IMATS L.A. Sweepstakes

Now you have a chance to win a premium ticket: the INSIDER PASS! Oh, and not just one ticket but two! That means you and your best bud can frolic around IMATS L.A.–each carrying a Swag Bag loaded with products from top brands valued at over $200.

To enter our IMATS Los Angeles Insider Pass Sweepstakes, complete …


New York and London Tickets Available Now!

IMATS London and IMATS New York tickets

It’s that time of year again! Christmas trees festooned with ornaments, colorful lights dangling off rooftops, family and friends gathered around the hearth. BUT there’s another reason to celebrate this time of year …

IMATS NEW YORK and LONDON TICKETS are ON SALE now!

Surprise that aspiring make-up artist in your life with this ultimate stocking …


Powerful Make-up

IMATS Atlanta is in for a real masterful treat! Derrick Rutledge will not only be presenting an Artistry Unlocked class: Perfecting Your Presence—he will also be educating on Saturday on Stage Two. Bammo!

Rutledge’s Artistry Unlocked class is a full-day where participants will learn about hairstyle and make-up choices to fit the particular occasion. This will …


A Whale of A Demo!

Two incredible artists, whose credits include Green Lantern, Transformers: Dark of the Moon, Black Panther and Guardians of the Galaxy 2, team up for an awesome prosthetics demo at IMATS Atlanta.

Jonah Levy and Matthew Silva from Blue Whale Studios will be at the Make-Up Artist magazine booth, #223, on Saturday from 9:30 a.m. to 3 p.m. Don’t …


Atlanta Booth Demos

Brand – Booth # – Name of make-up artist – Times and days

Ben Nye: #817 – Branka Vorkapic- Queen Bee & Luna fantasy body paint, both Saturday and Sunday. Denise and Janice Tunnell- Grooming and Glam for Actors of Color, Sunday.  

Bdellium Tools: #608 – Thomas Surprenant – Lord of the Rings make-up, both Saturday …


Mario Dedivanovic to Spice Up IMATS L.A.

Mario Dedivanovic surely needs no introduction. However, what you might not know, is that this celebrity make-up artist is gearing up for an appearance at IMATS Los Angeles 2019.


The Engineer Guy Lines Up the Demos!

You all know that IMATS is jam packed with make-up education and demos. While you will find all the classes on our website IMATS.net, and some demos to boot, there are many demos that aren’t on the schedule. Our exhibitors are great at keeping things active within their booths and at lining up cool demos …


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