News Articles

Stan Edmonds Portfolio Review During IMATS Toronto

Stan Edmunds

Over the past decade, Stan Edmond’s students have gone on to have productive careers in make-up and win many awards, including 65 IMATS wins internationally. Meet with Edmonds to learn how to best present your work and set yourself apart from the competition.

To have your portfolio reviewed, please take a minute and fill out our …

London Legends

Highlights from IMATS London 2019

The first International Make-Up Artist Trade Show (IMATS) in London took place in 2002, and the event has since been an annual focus for make-up artists throughout Europe and beyond. This celebration of make-up artistry remains as popular as ever today, with thousands of eager visitors descending on the capital’s iconic …

Manhattan Memories: Looking Back at IMATS NY 2019

This article was originally published in Make-Up Artist magazine Issue 138. You can purchase a copy of the magazine HERE.

It’s become an annual pilgrimage now, where make-up artists from across the East Coast—and in some cases, a lot further—make their way to New York’s International Make-Up Artist Trade Show, held this year the weekend of …

Joel Harlow to Meet Five Lucky Winners in Hell … Boy!

Just when you thought IMATS couldn’t get any better … now, you can go to see Hellboy in IMAX 2-D with Academy Award-winner Joel Harlow and IMATS executive producer Micheal Key!!

You must be a Pro-Card holder, attend Pro-Card night at IMATS on Friday, April 12 and attend Joel’s interview at 6 p.m. with Michael. Following the Q&A there will …

IMATS NY Insider Pass!

“Oh no they didn’t!”

Yes, yes we did.

Now available at IMATS NY is our coveted INSIDER PASS!

The Insider Pass is a Weekend Bundle that includes admission all weekend long (both Saturday, April 13 and Sunday, April 14). The Pass also includes full access to educational classes.

But there’s more!

With the Insider Pass you will also receive a commemorative IMATS Swag Bag* full of product from …

IMATS Takes Over Times Square! Learn How You Can Join Us…

Yes, Sir!

We are so excited to have celebrity make-up artist Sir John join us at IMATS New York! This show is going to be epic.

Sir John will sit down with Make-Up Artist magazine publisher and IMATS executive producer Michael Key for a one-on-one 60-minute interview. No commercial breaks or anything!

Come learn about Sir John’s incredible journey …

IMATS Educator Joanne Gair’s ‘Sports Illustrated’ Adventures

NY19_2016 Sports Illustrated Ronda Rousey

We are excited to have renowned make-up artist Joanne Gair as an educator at IMATS NY. We have been enthralled with her work for sometime. Case in point, the article below was originally posted on Make-Up Artist magazine’s site March 3, 2016. We revisit it for both the back-patting element (go us! we knew her when) and …

Artistry Unlocked: Getting to Know Ashley Fierro

Make-up artists are usually behind the camera, like way behind the camera. Rarely do they get an opportunity to shine in front of the lens. At Make-Up Artist magazine we want to give them a chance to speak their truth when it comes to the profession and approach. As well as a chance for us …

Your IMATS L.A. Trip Just Got a Little More Interesting!

IMATS L.A. Sweepstakes

Now you have a chance to win a premium ticket: the INSIDER PASS! Oh, and not just one ticket but two! That means you and your best bud can frolic around IMATS L.A.–each carrying a Swag Bag loaded with products from top brands valued at over $200.

To enter our IMATS Los Angeles Insider Pass Sweepstakes, complete …