Schedule

ALL CLASSES AND SPEAKERS SUBJECT TO CHANGE
MORE INFO TO COME. PLEASE CHECK BACK.

Fri Pro-Card Event Apr 12
3pm - 7pm
3 p.m. - 7 p.m.
Sponsor:
Make-Up Artist magazine

Make-Up Artist Pro-Card Event

Join other professional make-up artists for a preview of IMATS New York! This exclusive event is for Make-Up Artist magazine Pro-Card holders only. From 3 to 7 p.m. Friday, Apr. 12, you can shop leisurely (exhibitors are reserving products and offering deals) and network.

Throughout the weekend, other Make-Up Artist Pro-Card perks include front-of-the-line service, preferred classroom seating and pro-only discounts from participating exhibitors.

To attend, you must visit the IMATS NY tickets page and enter your Pro-Card information to register. Tickets for this event will not be sold at the door.

3 p.m. - 7 p.m.
Booth 838
Sponsor:
Mehron Makeup

Demo with Emily Clayton

Emily Clayton will be performing a pop art demonstration. Stop by throughout the evening to get an up-close look at her process.

3 p.m. - 7 p.m.
Booth 808
Sponsor:
Graftobian Make-Up Company

Demo with DeShawn Hatcher

Join us on Pro night as DeShawn demos the new Inclusion Palette, the multicultural palette.

3 p.m. - 7 p.m.
Booth 104
Sponsor:
Make-up Designory

Demo with Catrina Grieco and J Guerra

Make-up Designory brings Catrina Grieco who will be doing a beauty demo and J Guerra who will be doing an FX demo in their booth.

3 p.m. - 7 p.m.
Booth 621
Sponsor:
TEMPTU

Demo with Frederick Sanders and Francisco Catedral

Come meet our pro makeup artists, Frederick Sanders and Francisco Catedral as they do live demos every hour.

3 p.m. - 7 p.m.
Booth 609
Sponsor:
HaloSmile

Demo with Chelsea Vaughan Hunkler and Gabby Lee

Join us as Chelsea Vaughan Hunkler provides free professional applications to demonstrate our product. Gabby Lee will be leading free self-applications where consumers/professionals can see how to apply HaloSmile at home.

3:30 p.m. - 5 p.m.
Museum
Sponsor:
Make-Up Artist magazine

Demo with Church Haley

Make-Up Artist magazine sponsors Church Haley who will be doing an airbrush effect booth demo.

4 p.m. - 5 p.m.
South Stage
Sponsor:
Make-Up Artist magazine

From Clean to Creative: How to Map out Your Beauty Editorial Looks

Alex LaMarsh will demonstrate how to achieve the perfect fresh-faced beauty look and then transition that into a more editorial look. If you’ve ever done a beauty test, then you know modeling agencies almost always ask for a “clean” beauty shot to be taken before any of the creative shots. Alex will show you her tips for mapping out looks to make the transitions between looks easier, so you can get as many perfect beauty editorial looks done in the shortest amount of time. 

4 p.m. - 5 p.m.
Pier 94 Stage
Sponsor:
Make-Up Artist magazine

The Business of Make-up

The Business of Make-up helps artists become entrepreneurs. In addition, they will also learn how to start a team of make-up artists.  

4 p.m. - 6 p.m.
Booth 110
Sponsor:
Bdellium Tools

Demo with Thomas Surprenant

Bdellium brings Thomas Surprenant who will be doing a prosthetics demo all weekend.

4 p.m. - 6 p.m.
Museum
Sponsor:
Make-Up Artist magazine

Demo with Shelley Wapniak

Join Shelley in the Make-Up Artist magazine museum as she does a body painting demonstration.

5 p.m. - 6 p.m.
Pier 94 Stage
Sponsor:
M·A·C

FOREVER WEAR

Just in time for the summer heat: Senior Artist Michelle Clark will share her tips and ideal products for creating an indestructible make-up.  In this class she will create a make-up look that lasts through humidity, wedding tears, swimming or stage performance, while keeping it beautiful and camera-ready

6 p.m. - 7 p.m.
South Stage

Interview with Joel Harlow

Michael Key interviews Oscar winner, Joel Harlow in this career retrospective which will include details on his latest film Hellboy

Sat Apr 13
9am - 5pm
9 a.m. - 5 p.m.
Booth 317
Sponsor:
Media Academy Victoria Bessarab

Creating a Fantasy World

Victoria Bessarab will demonstrate a beauty make-up design with prosthetics. Through her art she shows us how make-up can create a fantasy world.

9 a.m. - 5 a.m.
Booth 838
Sponsor:
Mehron Makeup

Demo with Pamela Faller

Mehron Makeup brings Pamela Faller who will be demonstrating Special FX makeup.

9 a.m. - 5 p.m.
Booth 104
Sponsor:
Make-up Designory

Demos with J Sterling Hurley, Bri Trischitta and Caliann Feimer

J Sterling Hurley will be doing a beauty demo and Bri Trischitta and Caliann Feimer will be doing an FX demo.

9 a.m. - 5 p.m.
Booth 621
Sponsor:
TEMPTU

Demo with Frederick Sanders and Francisco Catedral

Come meet our pro makeup artists, Frederick Sanders and Francisco Catedral as they do live demos every hour.

9 a.m. - 5 p.m.
Booth 609
Sponsor:
HaloSmile

Demo with Chelsea Vaughan Hunkler and Gabby Lee

Join us as Chelsea Vaughan Hunkler provides free professional applications to demonstrate our product. Gabby Lee will be leading free self-applications where consumers/professionals can see how to apply HaloSmile at home.

10:30 a.m. - 11:30 a.m.
Pier 94 Stage
Sponsor:
Make-Up Artist magazine

Local 798 Panel Discussion

This discussion will be on the union and how it benefits the professional make-up artist working in film and television.

10:45 a.m. - 11:45 a.m.
South Stage
Sponsor:
Make-Up Artist magazine

Club Kid Couture: Club To Catwalk

Emily Clayton dives into a creative, avant-garde make-up demo—inspired by the iconic New York club scene of the early ’80s and its influence on mainstream fashion and beauty.  Emily will continue her demo in the Make-Up Artist magazine museum following her appearance onstage.

11 a.m. - 2 p.m.
Booth 110
Sponsor:
Bdellium Tools

Demo with Thomas Surprenant

Bdellium brings Thomas Surprenant who will be doing a prosthetics demo all weekend.

11 a.m. - 12 p.m.
Booth 1501
Sponsor:
Sigma Beauty

Meet and Greet with THATGIRLSHAEXO

Longtime makeup lover and YouTuber, ThatGirlShaeXO stops by the Sigma Beauty booth to talk brushes, makeup and all thing beauty.

12 p.m. - 1 p.m.
South Stage
Sponsor:
MAKE UP FOR EVER

COMPLEXION AS CANVAS: PERFECTING SKIN

Brows, shadow, lips and lashes look best when skin is primed and perfected with ideal coverage. Join Nicholas Lujan as he demonstrates the MAKE UP FOR EVER philosophy of complexion as canvas, sharing key tips and techniques he has mastered during his tenure at the brand. The hour will be filled with discussion of mixology, customization and advice on creating a flawless complexion with MAKE UP FOR EVER’s bestselling, groundbreaking line of Ultra HD products.

12 p.m. - 1 p.m.
Pier 94 Stage
Sponsor:
Royal & Langnickel Brush Mfg.

Pairing Products and Tools

How do make-up artists work economically out of their kit? Simple, they make educated decisions about the products they carry, pairing quality cosmetics and tools that maximize their productivity. Emmy Award winner and product expert Kevin James Bennett offers insight on how to optimize your kit investment and work more efficiently with less. Bennett reveals how pairing the correct formulas and application tools unlock creativity, without weighing your kit down.

 

12 p.m. - 2 p.m.
Booth 639
Sponsor:
M·Y·O [Makeup Your Own] Cosmetic Cases Inc.

Celebrity and Beauty Makeup (& Hairstyle) Artist-Booth Demo

Using her customized MYO Cosmetic Case Pro Kit, Alex will create an editorial glamours look and then transform this look into avant-garde.  

12 p.m. - 3:30 p.m.
Museum
Sponsor:
Make-Up Artist magazine

Demo with Joel Harlow

Joel will be recreating the greatest 80’s NEW YORK monster of all time.

12 p.m. - 5 p.m.
Museum
Sponsor:
Make-Up Artist magazine

Demo with Emily Clayton

Emily Clayton dives into a creative, avant-garde make-up demo—inspired by the iconic New York club scene of the early 80s and its influence on mainstream fashion and beauty. 

2 p.m. - 3 p.m.
South Stage
Sponsor:
Bdellium Tools

Demo with Thomas Surprenant

Thomas Surprenant will demonstrate design elements of extreme, avant-garde make-up with prosthetics. A blend of both worlds. The make-up is influenced by HR Giger and Surprenant’s work with Debbie Harry.

2:15 p.m. - 3:15 p.m.
Pier 94 Stage
Sponsor:
M·A·C

Extreme Editorial Beauty

Whether keying shows during fashion week like Kaimin and Yaz Bukey, creating Alien skin, custom eyelashes for editorial shoots or working on drag celebrities for LIFE BALL, Romero Jennings is a master at pushing beauty boundaries. In this class, Romero will share his love for color, sparkle and key tips for creating over-the-top essentials that will make your makeup extreme! #ExtremeEditorialBeautyMasterlcass

3:15 p.m. - 3:45 p.m.
South Stage
Sponsor:
Bdellium Tools

BATTLE OF THE BRUSHES: BEAUTY/FANTASY AWARDS SHOW

Watch as the stars of tomorrow face off in the student make-up competition. Models will present the final make-up creations of make-up students, who are competing for cash and prizes. The 2019 beauty/fantasy category theme is Graffiti Glam. Both character and beauty competitions are broadcast on Facebook Live and have a behind the scenes interview prior to the show as well as a post show interview.  

4 p.m. - 5 p.m.
Pier 94 Stage
Sponsor:
Make-Up Artist magazine

Celebrating the works of beauty icon Joanne Gair

Join Michael Key as he interviews Joanne, an artist and imagemaker who has emerged as the premiere make-up artist/body painter in the world.

 

IMATS news to see the article we featured in our story section.

4 p.m. - 5 p.m.
South Stage
Sponsor:
Make-Up Artist magazine

Television Panel Discussion

Moderator Joe Nazzaro discusses the makeup work done on the popular television show, The Deuce.

Sun Apr 14
10am - 5pm
9 a.m. - 5 p.m.
Booth 317
Sponsor:
Media Academy Victoria Bessarab

Creating a Fantasy World

Victoria Bessarab will demonstrate a beauty make-up design with prosthetics. Through her art she shows us how make-up can create a fantasy world.

9 a.m. - 5 a.m.
Booth 838
Sponsor:
Mehron Makeup

Demo with Pamela Faller

Mehron Makeup brings Pamela Faller who will be demonstrating Special FX makeup.

10 a.m. - 5 p.m.
Booth 104
Sponsor:
Make-up Designory

Demo with Lisa Frost-Leveridge and Marissa Masella

Lisa will be doing a beauty demo and Marissa will be doing an FX demo.

10 a.m. - 5 p.m.
Booth 621
Sponsor:
TEMPTU

Demo with Frederick Sanders and Francisco Catedral

Come meet our pro makeup artists, Frederick Sanders and Francisco Catedral as they do live demos every hour.

10:30 a.m. - 11:30 a.m.
South Stage
Sponsor:
HaloSmile

Learn How to Apply HaloSmile

We will be educating and teaching consumers and professionals how to apply HaloSmile, the teeth whitening cosmetic. Just prep, brush and shine! It takes less than eight minutes to cover stains and the results last all day!

11 a.m. - 3 p.m.
Booth 110
Sponsor:
Bdellium Tools

Demo with Thomas Surprenant

Bdellium brings Thomas Surprenant who will be doing a prosthetics demo all weekend.

11 a.m. - 1 p.m.
Museum
Sponsor:
Make-Up Artist magazine

Demo with Nzingha

Nzingha will be doing a demonstration makeup demonstration, female to male celebrity.

11 a.m. - 12 p.m.
Pier 94 Stage
Sponsor:
Bioderma

Behind Every Make-up Artist, There Is a Skincare Artist

The right advice for healthy skin: 5 commandments to learn more about how to identify the right skin type, how it is important to follow a routine composed of hygiene + skincare and which products to use on a daily basis.

12 p.m. - 1 p.m.
South Stage
Sponsor:
TEMPTU

Hollywood’s Secret Weapon in the Age of Ultra HD

With its commitment to high-performance innovation in technology and formulas, TEMPTU has long been the secret behind some of the most iconic looks in Hollywood. The rise of Ultra HD has made TEMPTU innovations a must-have on set. 

Learn how to create flawless complexions that stay put when the cameras are rolling. Cover tattoos and major blemishes with ease, sculpt shoulders and abs or just deliver a quick touch up—by hand or by air. See how adding our top-feed Airpod Pro to the TEMPTU Air lets you go beyond the world of airbrush make-up, like a spray of relaxing rosewater or applying PAX paint for F/X work.  This class is ideal for anyone looking to transform their backstage work, wanting to add airbrush make-up to their kit or learn new ways to address typical on-set make-up requests—especially when time is precious.

12 p.m. - 5 p.m.
Booth 609
Sponsor:
HaloSmile

Demo with Chelsea Vaughan Hunkler and Gabby Lee

Join us as Chelsea Vaughan Hunkler provides free professional applications to demonstrate our product. Gabby Lee will be leading free self-applications where consumers/professionals can see how to apply HaloSmile at home.

12:15 p.m. - 1:15 p.m.
Pier 94 Stage
Sponsor:
Make-Up Artist magazine

Celebrity make-up artist Sir John

Join Make-Up Artist magazine publisher Michael Key as he sits down with celebrity make-up artist Sir John for a one-on-one 60-minute interview. Sir John’s passion for authenticity in beauty and fashion has led him to work as an ambassador and consulting celebrity make-up artist for L’Oréal Paris, as well as in partnerships with brands including Glossier, M.A.C., Yves Saint Laurent and Estée Lauder. His work has appeared on the covers of Make-Up Artist magazine (Issue 136), Glamour, Elle, Vanity Fair, InStyle, Harper’s Bazaar and Marie Claire. Since 2010 Sir John has worked with Beyoncé on everything from album art to music videos, concert tours, Super Bowls and a history-making September Vogue cover in 2018.

 

Directly after this keynote interview, Sir John will do a 60-minute signing of Make-Up Artist magazine Issue 136 (which he is both on the cover of and featured within) on the Pier 94 Stage.

1 p.m. - 3 p.m.
Booth 639
Sponsor:
M·Y·O [Makeup Your Own] Cosmetic Cases Inc.

Beauty and Fashion Makeup Artist- Booth Demo

Use your MYO Cosmetic Case Pro Kit for everything from traveling to bridal touch ups! Jack will show some of his favorite techniques and hacks for getting the most out of your MYO Pro Kit.  

1:15 p.m. - 3:30 p.m.
Museum
Sponsor:
MAKE UP FOR EVER Academy

Demo with Sydney Salpietro

Join Sydney in the Make-Up Artist magazine museum as she does a demonstration.

2 p.m. - 3 p.m.
South Stage
Sponsor:
Siân Richards London

Bald-Cap Application with Neil Morrill

A key skill for every make-up artist, Neil Morrill will demonstrate how to apply a bald cap for use with a character make-up or lifecasting. Topics to be covered include: Issues with bald caps and how to fix them, types of caps and when to use them. Demo is to be followed by a character make-up at the Siân Richards London booth (#319).

2 p.m. - 4 p.m.
Museum
Sponsor:
Make-Up Artist magazine

Demo with Nzingha

Nzingha will be doing a make-up demonstration, transforming a male into a female celebrity.

2 p.m. - 3 p.m.
Pier 94 Stage
Sponsor:
Morphe

SEIZE THE SLAY

Ready to heat things up? We thought so. Find out how to turn on (and turn up) those spring/summer vibes with this daytime-to-playtime look. Featuring fierce pops of color from the 35M Boss Mood Artistry Palette and killer blending action from our lineup of brushes, you’ll be all set to show off your bold side.

3:15 p.m. - 3:45 p.m.
South Stage
Sponsor:
Bdellium Tools

BATTLE OF THE BRUSHES: CHARACTER/PROSTHETIC AWARDS SHOW

Watch as the stars of tomorrow face off in the student make-up competition. Models will present the final make-up creations of make-up students, who are competing for cash and prizes. The 2019 character/prosthetic theme is Misfits.  Both character and beauty competitions are broadcast on Facebook Live and have a behind the scenes interview prior to the show as well as a post show interview.  

4 p.m. - 5 p.m.
Pier 94 Stage
Sponsor:
Make-Up Artist magazine

Ten Commandments of Assisting

Make-up artist and author of Assisting Rules! The Ultimate Guide to Assisting Makeup Artists and Hairstylists in Beauty, Fashion & Print, DeShawn Hatcher takes you through the 10 steps of succeeding in the coveted role of make-up assisting.  The class will be followed by a Q&A.

4 p.m. - 5 p.m.
South Stage
Sponsor:
Make-Up Artist magazine

Powerful Women of Television

Make-Up Artist magazine writer Joe Nazzaro will interview department heads Martha Melendez (The Village) and Arielle Toelke (Unbreakable Kimmy Schmidt) about their work in television.

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