Pasadena Convention Center


The Pasadena Convention Center will host this year’s International Make-Up Artist Trade Show (IMATS). The center is located at 300 E. Green St., within walking distance of four major hotels and Old Town Pasadena. It is served by public and airport transportation and has on-site parking for $13 a day for up to 16 hours; $18 a day for in-and-out privileges (subject to change).

The center’s parking structure is shared with the Sheraton Pasadena. There are two entrances: Marengo Avenue and Euclid Avenue, both between Green Street and Cordova Street. If you are using a GPS, enter this address for the most direct route:175 South Euclid Avenue, Pasadena, CA 91101. For more information, visit the center’s website.

Sheraton Pasadena Hotel


IMATS and Make-Up Artist magazine have partnered with the Sheraton Pasadena Hotel (LEFT) to bring our guests special room rates. Located adjacent to the Pasadena Convention Center, the Sheraton is also within walking distance of the renowned shopping, dining and entertainment of Old Town Pasadena.

All guests may make IMATS 2019 reservations directly with the hotel here or by calling (877)843-8869, or through Starwood Sheraton’s Central Reservation Office at (800) 325-3535.