Are you serious about becoming a professional make-up artist? Competing in the IMATS Battle of the Brushes can give your career a huge boost. Competitors’ work is seen not only by industry leaders attending the shows, but also by thousands of social-media users following the show. Finalists also get a chance for international exposure by having their art featured in IMATS ad campaigns and show graphics. Additionally, the shows give competitors the chance to network in person with the pros doing the hiring. And the cash and prizes from participating exhibitors certainly don’t hurt!
The competition is open to students of recognized make-up schools and to those who have graduated 12 months prior to the competition date.
After a blind judging for each show, the Make-Up Artist magazine staff selects eight finalists in the beauty/fantasy category and eight in the character/prosthetic category, plus a runner-up for each. Finalists and their models receive free passes for both days of IMATS. The staff chooses a theme for each category every year.
Misfits is an interpretive theme, which relies on the contestant’s imagination. An outlier may be precarious in nature, even malicious or perhaps mischievous. There have been many iconic misfits created for the make-up industry. This theme challenges contestants to create similarly strange and memorable characters.
Theme: Graffiti Glam
Graffiti is the perfect fusion of culture, expression and art. Glamour is a veritable symbol of femininity. Together, this theme evokes vivid colors, graphic lines and stylized make-ups full of transformative perspectives. Both expressive and surreal. Playful and serious.
*Please note: All Beauty/Fantasy models must be female in 2019.
Competitors in the three-hour character/prosthetic category are given prosthetics on the morning of the competition, which they must incorporate into their designs. Only prosthetics provided by IMATS are allowed. Beauty finalists have two hours to complete their looks.
In both categories, finalists may bring a sheet of paper with photos and a two-sentence description of their artistic inspirations to present to the judges. Character competitors should also bring a “before” photo of their models. On the day of competition, finalists who do not arrive at the venue in time to rehearse for the awards presentation may be replaced by a runner-up.
To qualify, you must fill out and send us the entry form, along with 8-10 photos of different looks you have done. Photos don’t have to represent the make-up you plan to enter in the competition. All entries, photos and artwork become the non-returnable property of Key Publishing Group. Please do not email your entry.
IMATS/Make-Up Artist magazine will only accept competition entries postmarked by Monday, October 14, 2019. Finalist results will be announced the following week. Please check back to see what day and time Michael Key will Facebook live the process.
Mail entries to:
Make-Up Artist magazine
Attn: Battle of the Brushes
12808 NE 95th St.
Vancouver, WA 98682 USA
Phone: 360-882-3488, ext. 106
Email: [email protected]
"It definitely helped my career tremendously. It's very much like the real world, working in a trailer and trying to get someone on set."