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All classes and speakers subject to change
Join other professional make-up artists for a preview of IMATS London! This exclusive event is for Make-Up Artist magazine Pro-Card holders only. From 3 to 7 p.m. Friday, July 10, you can shop leisurely (exhibitors are reserving products and offering deals) and network.
Throughout the weekend, other Make-Up Artist Pro Card perks include front-of-the-line service, preferred classroom seating and pro-only discounts from participating exhibitors.
Ticket pre-registration is now required for all days of the show! You will find ticket allotments for each Pro-Card type when you register for your tickets.
To attend, you must visit the IMATS London tickets page and enter your Pro-Card information to register.
Rod Maxwell teaches a master class on digital make-up design from preproduction to post. See how he uses programs including Adobe Photoshop, ZBrush and mocha Pro to design make-ups—from beauty and old-age to creatures and monsters—for pre-visualization or presentation to your clients. You’ll also learn how cutting-edge 3-D printers print molds that can actually be used to create prosthetics. And you’ll see how 2-D images can be used like prosthetics and attached to actors’ faces in post!
Price: £65 – Tickets on sale here.
Make-Up Artist Pro-Card membership is NOT required to participate in this class.
Entry to our Pro-Card event is included in the purchase of your Master Class ticket and will be given at the completion of the class.
Class limited to first 100 attendees.
Attend this panel of industry legends for a discussion about make-up effects. This interactive experience is your chance to ask this dream team of artists about real life production challenges and get their recommendations, advice, and find creative solutions. Take this opportunity to access genius artistic talent!
Watch as the stars of tomorrow face off in the student make-up competition. Models will present the final make-up creations of make-up students, who are competing for cash and prizes. This year’s character-category theme is Age Make-up Challenge.
Join us as IMATS Executive Producer Michael Key interviews legendary make-up effects character designer and animatronic creator Steve Johnson.
Gabriela Hajek-Renner is teaching at IMATS for the World Bodypainting Academy. Hajek-Renner will be demonstrating some new ways to work effectively in combination with special effects, accessories, airbrush and color combination with some amazing tricks.
Vincent Ford will demonstrate how to customize and personalize the perfect shade of foundation using TEMPTU PRO’s airbrush products. Ford will discuss how to use color theory to create a complete make-up look that complements each person’s unique skin tone.
As a self-taught make-up artist, Lan Nguyen-Grealis stumbled on many of her techniques by experimenting across all fields of the make-up industry. As she prepares to launch her new book, Nguyen-Grealis takes you on a journey through the “eureka” moments that took each stage of her career to the next level.
Jan Sewell is a BBC-trained, BAFTA-winning make-up and hair designer. Her extensive list of film and television credits includes The Theory of Everything, World War Z, Les Misérables, X-Men: First Class, French and Saunders and Absolutely Fabulous. She is a cofounder of London’s Precious About Makeup. Sewell will discuss her career live onstage with Make-Up Artist publisher Michael Key.
Join make-up department head Lizzie Yianni Georgiou, special make-up effects designer David White and members of the make-up team as they describe how they made Guardians of the Galaxy make-up looks so Marvel-ous.
How do you create a great fashion look? Watch Einat Dan prepare for and execute a creative look for fashion editorial/shows and learn how to design your own looks for designers.
Learn Penelope Gwen’s trademark approach to contouring, the creative way! Fully utilize the facial canvas and use any colors to frame the face and set the mood for your look. Gain the tools and formats to unleash your imagination, and let your intuition guide you. Break the boundaries and say no to nudes!
Bobbi Brown Cosmetics epitomizes Bridal Beauty with its fresh, clean and modern beauty mantra. Every year, over five thousand brides in the UK say ‘I do’ wearing Bobbi Brown Cosmetics products. During the Bobbi Brown Bridal class, you will learn how to achieve flawless looking skin and discover the colors and textures that will leave every bride looking radiant and her most beautiful.
Make-up effects designer, prosthetics and animatronic creator Neill Gorton will recreate a classic horror character with a Gorton spin.
Oscar-winning make-up artist Mark Coulier discusses his work—on films including Harry Potter and the Deathly Hallows, The Iron Lady and The Grand Budapest Hotel—onstage with Michael Key.
Phyllis Cohen’s make-up career is multifaceted. She’s in demand for beauty, fashion, celebrities and body painting. Cohen’s work is unique and defies categorization. Using visuals, Cohen will explain her make-up journey, which she began as an illustrator, and show highlights of her beauty, fashion and body painting work, explaining her creative process. This class will end with a demo of two extraordinary make-up looks using Face Lace.
Let’s face it—good make-up is all about creating an illusion. It’s a trick of the eye: an eye which can be made to look bigger, an eyebrow which can be made to look thicker or thinner or not there at all! Andrew Gallimore is a master in the art of illusion, as his book Andrew Gallimore by Rankin shows. In this presentation, Gallimore will share inspiration and techniques behind some of those amazing looks.
A contemporary exploration of the genre of male make-up and technique presented by the creators of the unique visual book The Art of Male Makeup.
International make-up artist and owner of MY- Management UK, Lee Pycroft will discuss the highs and lows of becoming a make-up artist. What it took to establish herself and all the success and failures encountered along the way. Pycroft will give an honest account of her career in the hope that attendees can gain an insight into the reality of being a make-up artist. She will touch on how to deal with issues such as reinventing yourself, professionalism, emotional resilience, handling money, how to manage people and dropping your ego!
Described as ‘the British Hurt Locker,’ Kajaki tells the story of a group of British soldiers stationed at Afghanistan’s Kajaki Dam in 2006, where a routine assignment turns into a life and death nightmare, when a dry riverbed turns out to be a decades-old Russian mine field. The film’s Special Effects Make-up Designer Cliff Wallace describes the job of bringing this harrowing real-life drama to life in all its dirt and blood-soaked glory.
Special effects artist and two time Face Off finalist Tate Steinsiek will be recreating one of his most recognizable characters from Season Five of Face Off. He will be utilizing and detailing foam latex application as well as blending, hand painting and airbrush techniques. Keynote speaker Steve Johnson will work alongside Steinsiek demonstrating how to finish a character head to toe. Steinsiek and Johnson will also make an announcement for new events through Ill Willed FX Workshops.
Watch as the stars of tomorrow face off in the student make-up competition. Models will present the final make-up creations of make-up students, who are competing for cash and prizes. This year’s beauty-category theme is Historical Beauty Trends.
Immediately following his keynote presentation on the Main Stage, NARS Ambassador and make-up artist Andrew Gallimore will greet guests and sign copies of his new book Andrew Gallimore by Rankin at the Make-Up Artist magazine booth #201.
Copies of Andrew’s book may be purchased at the show. Head to booth #201 (the Make-Up Artist magazine booth) to purchase your copy of the new book, Andrew Gallimore by Rankin!
Immediately following his presentation on the Open Forum Stage, renowned make-up artist David Horne will greet guests and sign copies of his book The Art of Male Makeup at the Make-Up Artist magazine booth #201.
Copies of David’s book may be purchased at the show. Head to booth #201 (the Make-Up Artist magazine booth) to purchase your copy of David’s book, The Art of Male Makeup!
Paddy McGurgan is a diverse make-up artist. His favorite make-up styles are extreme in terms of creative finish. This demonstration will allow you to see McGurgan’s passion for extreme make-up, striving for a reverence of the models beauty to remain. Playing with make-up and light, McGurgan will create magic on the skin. Focusing on iridescent and luminosity, this demonstration will show how careful layering of fine product can generate drama and ultimate beauty.
Gillian Blair will discuss and demonstrate the importance of hair preparation and head wraps before making or putting on wigs.
Kryolan offers an exclusive launch of its newest product at IMATS London: Nebula–Airbrush for Natural Perfection. In this demonstration, you will learn how this innovative new airbrush product easily creates an extraordinary natural and flawless finish. Emilie Guillermin, a member of the Kryolan International Make-up Team, will provide the IMATS audience with a first look at how this product is the ideal airbrush make-up for professionals in the beauty, fashion or bridal industries.
Rod Maxwell 
Battle of the Brushes 
Gabriela Hajek-Renner 
Vincent Ford 
Lan Nguyen-Grealis 
Jan Sewell 
Einat Dan 
Penelope Gwen 
Hannah Martin 
Neill Gorton 
Mark Coulier 
Phyllis Cohen 
Andrew Gallimore 
Lee Pycroft 
Sofia Bue 
Paddy McGurgan