News Articles

Can’t-Miss Master Classes at IMATS London

London News_2016 Dates

IMATS is London’s biggest venue for make-up artists to share tips and tricks of the trade. This year, three incredible master classes are on the schedule for Friday, May 19.

First, at 10:30 a.m., Roque Cozzette and Danessa Myricks educate on make-up mixology for photography; learn how to harness the power of light and shadow, movement …

‘Pirates of the Caribbean: Dead Men Tell No Tales’ Highly Anticipated Panel Discussion

Dead men may tell no tales, but men that are alive certainly do. In this exciting panel discussion, Make-Up Artist magazine’s publisher, Michael Key, sits down with Peter King (hair and make-up designer for the new Pirates of the Caribbean movie). The discussion will take place on the IMATS stage Friday, May 19, from 4 …

Pro-Card Discounts at IMATS London!

NY16: Shop!

Make-Up Artist magazine Pro-Card members will rejoice at the discounts offered at this year’s IMATS London. Top brands will be in attendance, unveiling new products and offering discounts you can’t ignore, making it more affordable for you to try new make-up and tools. Check out the list below to see what your favorite brand will …

Celebrate 30th Anniversary of ‘Hellraiser’

Thirty years ago horror master Clive Barker brought together a team of make-up artists to introduce the world to Pinhead in the classic Hellraiser. Now IMATS and Make-Up Artist magazine reunite the make-up team for tales from the set of the film. Don’t miss the panel discussion at IMATS London, May 19-21, 2017.

Scheduled to appear …

‘Alien: Covenant’ Coming to IMATS

Secrets from one of the most influential film franchises will be revealed at IMATS London, May 19-21, 2017. Listen in as the make-up team from Ridley Scott’s Alien: Covenant discusses their work on the film that opens May 19. 

Scheduled to appear are creature and make-up effects designer Conor O’Sullivan and make-up artist Adam Johansen, from Sydney-based …

Welcome M.A.C. to IMATS New York!

M.A.C. Cosmetics

We’re excited to announce M.A.C. Cosmetics is joining IMATS New York as an exhibitor. Make sure to visit booth #1103 to create a custom lip shade at the Mix + Mash table. Product discounts will be available to Make-Up Artist Pro-Card members and to M.A.C. Pro members.

M.A.C. was founded in 1984 by make-up artist and …

New to IMATS NY: Kat Von D Beauty

Kat Von D Beauty

IMATS and Make-Up Artist magazine are proud to welcome Kat Von D Beauty as a Silver and Media sponsor for IMATS New York. Stop by booth #808 to check out the latest products.

Kat Von D Beauty started in 2008 as a collaboration between Sephora and tattoo artist Kat Von D. It has grown into a …

Marvel Universe Secrets Revealed at IMATS

Netflix has populated the Marvel universe in recent years with Daredevil, Jessica Jones, Luke Cage, Iron Fist and the upcoming The Defenders. The team responsible for developing the characters includes make-up department head Sarit Klein and prosthetics chief Josh Turi.

Don’t miss the panel discussion, moderated by Make-Up Artist magazine writer Joe Nazzaro, and get the …

Don’t Miss Iconic Artist Brigitte Reiss-Andersen

Brigitte Reiss-Andersen

Learn about the history of fashion make-up from renowned make-up artist Brigitte Reiss-Andersen, April 8, at IMATS New York.

Reiss-Andersen’s work can be found in books, museums and on the reference boards of the most influential make-up artists today. From the beginning of her career she was fortunate to work with the high-fashion elite in Paris …

Sam Fine to Share Beauty Secrets


One of the most highly regarded beauty make-up artists working today is coming to IMATS New York in April. Make-Up Artist magazine, which produces IMATS, has announced that celebrity make-up artist Sam Fine will bring his extensive experience to the show as an educator.

Fine has worked his magic on supermodels Naomi Campbell, Tyra Banks and …