News Articles

Blanche Macdonald Brings Two Incredible Talents to IMATS Vancouver

IMATS Vancouver welcomes two Blanche Macdonald artists to its roster of talented educators: Mimi Choi and Lyle Reimer. Both artists push the boundaries of make-up and offer education to IMATS attendees that is both inspiring and informative.

Choi is a Blanche Macdonald graduate-turned-instructor and will deliver invaluable lessons at IMATS Vancouver. In Choi’s class—Surreal Make-up Illusions—she …


IMATS Toronto Set to Spoil Pro-Card Holders With Serious Pro-Card Discounts

Enjoy a slew of Pro-Card discounts this year at IMATS Toronto! Be the first to get ahold of top brands’ new products at incredibly discounted prices. We want you to make those #kitgoals and this is just one of the ways we are dedicated to helping you succeed. Some of the great discounts to be …


Parking Panda to the Rescue at IMATS Toronto

Are you one of those people who doesn’t have any luck parking? The parking fairy just straight-up ignores you, or maybe you’ve messed up your parking karma with sloppy parking in the past. Well, we don’t want parking headaches to be a part of your IMATS experience. Which is why we’ve teamed up with Parking …


Cirque du Soleil’s Make-up Artist Reveals Techniques

Cirque du Soleil has gained a respectable reputation for the level of talent, artistry and magic within their shows. Now is your chance to go behind the scenes. Come learn from Cirque du Soleil’s key make-up artist, Maryse Gosselin, as she demonstrates the ins and outs of theatrical make-up techniques. This demonstration will cover everything …


Get Star Trek: Discovery Details Before It Airs

We are excited to announce that James MacKinnon, Hugo Villasenor and Doug Jones will all join us at IMATS Toronto! These three talented artists will sit down with Make-Up Artist magazine’s publisher and IMATS executive producer, Michael Key, to discuss their extraordinary work on the new television series Star Trek: Discovery.


Weta Team! Jason and Kim Docherty to Be Interviewed at IMATS

Jason and Kim Docherty | Photo courtesy of Jason and Kim Docherty

The talented husband-and-wife team of Jason and Kim Docherty will join Make-Up Artist magazine’s publisher, Michael Key, onstage this July.

IMATS Sydney is in its ninth year and continues to grow. With incredible educators and make-up artists like the Dochertys continuing to come on board, IMATS is the world’s largest celebration of make-up artistry. Jason and …


IMATS Welcomes New Silver Sponsor: Matticulous World

Matticulous products | Photo courtesy of Matticulous

Make-Up Artist magazine welcomes newest show sponsor Matticulous World. The new brand will come aboard as a silver sponsor for IMATS Sydney.

The brand was founded in 2014 in Melbourne, Australia. The driving inspiration was to “take uniqueness to new heights” and create change within the cosmetic industry, namely economically. Since 2014, Matticulous World has created …


Rick Findlater, Make-up Artist for ‘Pirates of the Caribbean’, at IMATS Sydney!

Make-Up Artist magazine’s publisher, Michael Key, will delve into the mind of the talented make-up artist Rick Findlater at IMATS Sydney. The Pirates of the Caribbean: Dead Men Tell No Tales hair and prosthetics head of department has been nominated for several awards, including BAFTA and the Academy Awards; he won an OFTA in 2013.


A Double Dose of Glamour and Beauty

Nicole Thompson and Carol Mackie (for M.A.C. Pro) are bringing both glamour and macro beauty to IMATS Sydney. With two demonstrations scheduled these talented make-up artists offer attendees a double dose of make-up knowledge.


Can’t-Miss Master Classes at IMATS London

London News_2016 Dates

IMATS is London’s biggest venue for make-up artists to share tips and tricks of the trade. This year, three incredible master classes are on the schedule for Friday, May 19.

First, at 10:30 a.m., Roque Cozzette and Danessa Myricks educate on make-up mixology for photography; learn how to harness the power of light and shadow, movement …


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