News Articles

More Perks for Pro-Card Holders

Our Make-Up Artist magazine Pro-Card system is a way that we support make-up artists on their journey! Available to professional make-up artists, the Pro Card provides multiple privileges and perks throughout the year … and we’ve just added another one to them!

Now, when you sign up for any IMATS master class, as a Pro-Card holder, …


Meet the Make-up Industry’s Pearl

Eve Pearl is one of those make-up professionals that brings a massive amount of information to her classes. She is a five-time Emmy-winner, an author and beauty authority. We are excited to have Pearl teaching three classes at IMATS N.Y. this year.

The first class will focus on the bridal industry—which is not a bad way …


Turn the Page on Your Make-up Career

NY18: Dick Page

Headed to N.Y. IMATS? Well, you’re in for a treat! Make-Up Artist magazine is thrilled to bring renown make-up artist Dick Page to the Big Apple! Page will dish up runway looks, presenting a unique opportunity to see his approach to prepping multiple fashion models for a dynamic and cohesive runway look.

Make-Up Artist magazine recently …


Psst! Wanna know the secret to flawless skin?

We thought so.  Catherine Shim will share it with you at IMATS New York!

Meanwhile, here’s a hint: it’s the TEMPTU Airbrush.

Whoops! That’s more than a hint isn’t it?  Oh well, Shim was bound to tell you anyways.  Besides, you still don’t know why!

Shim will show you how she used this “magic” weapon to win challenges …


Mimi Choi and Her Clever Creations

Mimi Choi is back! Did you miss her at IMATS L.A.? Well you have another chance to see this talented visionary artist at IMATS New York.


What’s Happening With IMATS Sydney 2018?

The rumor is true, we have suspended IMATS Sydney for 2018! Suspended not canceled!! Hear Michael Key, publisher of Make-Up Artist magazine and executive producer of IMATS, explain why in the video below and learn what you can do to stay involved and informed.


IMATS Is Coming to Atlanta!

UPDATED Sept. 26

You spoke, we heard!

We’re so excited to be announcing IMATS Atlanta 2018!

Yes, you read that correctly. The world’s largest celebration of make-up artistry is coming to beautiful Atlanta! Mark your calendars for November 17 and 18.

Atlanta has become a hotbed for motion picture work. And we’re going to unite the beauty community, along with …


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