News Articles

The Man Behind the Silicone Mask

Andrew Freeman is one of those make-up artists that gets us all amped up for IMATS!! Join us in Vancouver and catch Freeman doing an awesome make-up demo, where he will edify on turning a silicone mask into a full-head of make-up.

Freeman is one of the owners of Immortal Masks, a company he started in …

Knox Knox. Who’s there?

Make-up by Aaron Knox

One of the coolest in the industry! Aaron Knox, make-up artist extraordinaire, will join us at IMATS Vancouver for a booth demonstration. So, get ready to be impressed by some serious airbrushing skills.

Knox brings his creative designs to life through a range of artistic techniques. Come pick up some inside tips at the Make-Up Artist …

Bastien + Body Painting = Bedazzlement!

When it comes to body painting, the canvas is so unique, and we are always so inspired by creations we see at IMATS. Last year, Alexandra Bastien created decorative and verdant works that were ethereal and naturalesque. But this year, Bastien will change gears. And we’re really excited!

Bastien will create two works of art at …

Artistry Unlocked: Getting to Know Sara Seidman Vance

Make-up artists are usually behind the camera, like way behind the camera. Rarely do they get an opportunity to shine in front of the lens. At Make-Up Artist magazine we want to give them a chance to speak their truth when it comes to the profession and approach. As well as a chance for us to get …

Let’s See Those Portfolios!

Like in many industries, learning from predecessors is invaluable. Being able to sit down in front of someone—whose work you respect and admire—and get their professional opinion on your own work, can be life changing.

At IMATS Toronto you will have such an opportunity with Portfolio Reviews!

Alex LaMarsh, Colin Penman and Mike Hill will be doing …

Mo’ Wat? Mo’ Make-up!

Donald Mowat's make-up in Bladerunner

Donald Mowat is one of those make-up artists we can’t seem to get enough of. His litany of projects is impressive to the point of envy and his skills leave us in awe. Executive producer of IMATS, Michael Key, will be catching up with Mowat at IMATS Toronto.

L.A. Tickets on Sale With New Options and Discounts!

Hello, L.A. IMATers!
We’ve got great news! We’ve added another layer to your experience at IMATS. This means more ticket options catered to your wants and needs, ensuring you are getting the best experience.
For a limited time, General Admission tickets are only $45—that’s a savings of $15! Act now because prices increase to $55 after the …

MacKinnon Will Make You Jump, Jump

That is, jump up to get your IMATS Toronto tickets!

The great James MacKinnon with be doing a prosthetic demo on Sunday, Sept. 23 from 11 a.m. to 1:15 p.m. It’s sure to be transformative! He is teaming up with Hugo Villaseñor and Rocky Faulkner for this demo.

Education is the cornerstone of IMATS, and without the …

The Battle Rages On

Tick tock make-up warriors!

Toronto’s Battle of the Brushes submission deadline is looming. It’s not too late to throw your hat into the ring but it soon will be, come July 23.

A little late to the game and don’t know what Battle of the Brushes is? Think Face Off but, like, the older cooler sibling that …

Colin Penman in the House

IMATS is happy to be returning to Toronto this year! We are looking forward to so many aspects of this make-up artistry celebration, one of which is seeing our friend and very talented artist Colin Penman in action!

In his 29 years of experience, Colin has worked with so many top talents and on some of …