Schedule

ALL CLASSES AND SPEAKERS SUBJECT TO CHANGE
VIEW SPEAKER BIOS ONLINE HERE

Thu Master Classes Apr 12
9 a.m. - 1 p.m.
INK48 Hotel's Garamond Room, 653 11th Ave, New York, NY 10036
Seating: 40 Sponsor:
Kat Von D Beauty

Kat Von D Master Class: Behind the Veil with Tara Buenrostro

PLEASE NOTE: This class does not take place at Pier 94. Tickets will not be sold at the door.

Get ready to break the rules with Kat Von D Beauty’s bridal expert Tara Buenrostro. Join Buenrostro as she shares 14 years of artistry experience from behind the veil—using high-performance products to enhance your bride’s beauty on her big day. Learn application techniques for the best photos and how to select the best products for kiss-proof, tear-proof and transfer-proof looks that’ll last.
In this class you will learn:
• Application techniques for timeless bridal looks that are anything but boring
• Photography-friendly tips for day or night weddings
• How to select long-wear, waterproof products that’ll last through kisses, cocktails and cake

BYOB: Please bring your own brushes!

Price: $313.00 – Tickets available HERE!
MUAM Pro-Card Member Price: $250.40 (20% discount)
Spaces are limited to 40 students only.

Location:
INK48 Hotel’s Garamond Room
653 11th Ave
New York, NY 10036

9:15 a.m. - 6 p.m.
Eve Pearl Beauty Brands, 385 Franklin Ave unit f, Rockaway, NJ 07866
Seating: 16 Sponsor:
Make-Up Artist magazine

Lighting for Makeup Artists101© workshop

 

Please Note: This class does not take place at Pier 94. Tickets will not be sold at the door.

Have you ever wondered how lighting works in the world of make-up? Have you ever dreamed of working in the movies, TV or film? Are you worried that you may look foolish on a production set because your work isn’t photographing correctly? Lighting is the key element that can define our work. If you answered yes, this class is for you!

Welcome to the Lighting for Makeup Artists101© workshop, by two-time Emmy-nominated make-up artist Sara Seidman Vance. Lighting for Makeup Artists101© is designed for anyone who wants to understand the core values behind lighting technology both on set and on location.

Price: $313 – Tickets available HERE!

MUAM Pro Card Member Price: $250.40 

Spaces is limited to 16 students only.

Location:

Eve Pearl Beauty Brands

385 Franklin Ave unit F

Rockaway, NJ 07866

 

In this class you will learn:

-How correct lighting works to filter and create the perfect balance in make-up.

-How to be able to determine how your make-up will appear under different lighting circumstances.

-How to be able to interact with the Director of Photography or Lighting Designer with confidence.

What to Bring:

-All students are requested kindly to arrive without wearing any make-up products, as you will all be working on each other. All students must have basic make-up skills.

-Full make-up and skin prep kit – foundations and highlighters for global skin tones (foundation palettes are great!).

-Make-up brushes and brush cleaner.

Lighting provided by The Makeup Light

Note: All attendees will be required to sign a non-disclosure agreement in order to attend this class. 

 

2 p.m. - 6 p.m.
INK48 Hotel's Garamond Room, 653 11th Ave, New York, NY 10036
Sponsor:
Make-Up Artist magazine

The MUAGRAPHER Experience

PLEASE NOTE: This class does not take place at Pier 94. Tickets will not be sold at the door.

Roque Cozzette presents a dynamic experience of what it’s like to take complete control of your career through self-empowerment, life experience and technology. This will be a live action photoshoot covering the understanding of the power of intentions, how to align with the portfolio of your dreams, creating on-set expectations and industry etiquette. 

Roque is a freelance make-up artists and entrepreneurs and will demonstrate his own personal take on beauty and explain the why, how and when of real expectations that makes a cohesive team and branding. The seminar finale will end with Cozzette creating make-up designs and live photoshoot.

Attend this once in a lifetime seminar and receive knowledge to enhance your career and life. This is a rare opportunity to view multiple modalities moving in unison to create an overall captivating experience.

Price: $125.00 – Tickets available HERE!

MUAM Pro Card Member Price: $100.00

75 seats available

Fri Pro-Card Event Apr 13
3:00 p.m. - 7:00 p.m.
3 p.m. - 7 p.m.
Make-Up Artist Magazine Booth #114
Sponsor:
Make-Up Artist magazine

SURREAL MAKE-UP ILLUSIONS WITH MIMI CHOI

Learn how to create clever illusionary face paints with Mimi Choi (@mimles)! Choi will demonstrate her iconic Instagram make-up illusions that have made people question their vision. Without the use of prosthetics, discover how Choi achieves impactful illusions using the techniques of stark contouring and highlighting. 

 

3 p.m. - 7 p.m.
Sponsor:
Make-Up Artist magazine

MAKE-UP ARTIST PRO-CARD EVENT

Join other professional make-up artists for a preview of IMATS N.Y.! This exclusive event is for Make-Up Artist magazine Pro-Card holders only. From 3 to 7 p.m. Friday, April 13, you can shop leisurely (exhibitors are reserving products and offering deals) and network.

Throughout the weekend, other Make-Up Artist Pro-Card perks include front-of-the-line service, preferred classroom seating and pro-only discounts from participating exhibitors.

To attend, you must visit the IMATS N.Y. tickets page and enter your Pro-Card information to register. Tickets for this event will not be sold at the door.

Become a Make-Up Artist Magazine Pro Card Member!

4:30 p.m. - 5:30 p.m.
Open Forum Stage

Greatest Showman Panel

 The Greatest Showman make-up department Nicki Ledermann will sit down with Joe Nazzaro to chat about the thrills and challenges behind the make-up in this larger than life musical. The panel coincides with this week’s home video release of The Greatest Showman.

Sat Apr 14
9:00 a.m. - 5:00 p.m.
10 a.m. - 3 p.m.
Make-Up Artist Magazine Booth #114
Sponsor:
Make-Up Artist magazine

SURREAL MAKE-UP ILLUSIONS WITH MIMI CHOI

Learn how to create clever illusionary face paints with Mimi Choi (@mimles)! Choi will demonstrate her iconic Instagram make-up illusions that have made people question their vision. Without the use of prosthetics, discover how Choi achieves impactful illusions using the techniques of stark contouring and highlighting. 

 

10 a.m. - 12 p.m.
Make-Up Museum
Seating: -6 Sponsor:
Make-Up Artist magazine

Halloween Haunt Demo with Thomas A. Dedde

Stop by the Make-Up Museum to get an up-close look at Thomas A. Dedde’s process.

10:45 a.m. - 11:45 a.m.
Open Forum Stage
Sponsor:
MAKE UP FOR EVER

BEYOND THE BRUSH

Learn vibrant techniques to unleash your creativity.

10:45 a.m. - 11:45 a.m.
Pier 94 Stage
Sponsor:
Make-Up Artist magazine

FLAWLESS BRIDE OF ALL AGES

Eve Pearl will teach you a multi-faceted approach to breaking into the bridal industry, a consistent area to generate income as a make-up artist. Her fast, easy and effective make-up techniques focus on matching any skin tone, color correcting, contouring and enhancing.  She will delve into the business side with a discussion on what to charge for services, how to book a trial and ultimately how get the job. 

11 a.m. - 12 p.m.
South Stage
Sponsor:
Make-Up Artist magazine

PAINTING WITH LIGHT: ILLUMINATING THE SKIN WHEN THE DIRECTOR OF PHOTOGRAPHY DOESN’T!

How often have you gone on set having created an amazing make-up only to find that the director of photography has lit the room and not the actor? For Siân Richards, it has happened a million times. So much so that she now often paints light into the skin to counterpoint it. This is a vital skill to have and in particular when you are working with darker skin tones.

For those of you who know Richard’s work, you know that she is well versed in creating make-ups on darker skin tones and in the wake of having situations like this to solve. She wants to enable you to elevate your artistry and cross over into the light!

She will be using her new 4K Longwear Creme and 4K Lipwear Palettes to demonstrate this.

11 a.m. - 12 p.m.
North Stage
Sponsor:
MAC Pro

The Art of Contouring

Perfect, “no make-up” beauty looks appear to be effortless, but an understanding of light and bone structure is essential to contouring the face. Proper sculpting techniques require finesse and an understanding of prepping and priming, as well as foundations, powders and creams. M.A.C. pro senior artists share their sculpting tips to help you to create the base for make-up’s most fundamental canvas.

12 p.m. - 1 p.m.
Open Forum Stage
Sponsor:
NYX Professional Makeup

Manipulating Make-up for Special Events

Join NYX Professional Make-up celebrity artist Saisha Beecham, and social media sensation Jordan Hanz, as they demonstrate how to manipulate make-up for special events. Watch as they take their looks from couture to festival season. 

12 p.m. - 1 p.m.
Pier 94 Stage
Sponsor:
Kat Von D Beauty

Beauty Foundations: Complexion + Brows

Join Kat’s complexion guru, Leah Carmichael, as she brushes and blends to perfection with the complete Lock It collection. Armed with 15 years of experience, Carmichael shares all her secrets for creating a flawless face and brows with an exclusive look at Kat Von D Beauty’s new brow collection. Three unique products, three distinct looks and an unparalleled shade range—the new lineup will change your brow game for good.

12:15 p.m. - 1:15 p.m.
South Stage
Sponsor:
Bdellium Tools

Other Worldly Character Design Demo

Thomas Surprenant will transform his model into an extraterrestrial in this make-up effects demonstration. Discover how to push boundaries in extreme character make-up designs while alleviating some of the challenges of the suit actors who wear them.

12:15 p.m. - 1:30 p.m.
North Stage
Sponsor:
Dermaflage

TEXTURE IN FASHION AND EDITORIAL MAKE-UP

Discover the art of adding texture and dimension to fashion and editorial make-ups. Whether bold or subtle, texture is intended for additional nuance and can amplify the level of creativity. Learn how to add these elements effectively, borrowing simple and fast techniques from special effects.

1 p.m. - 3 p.m.
Museum
Sponsor:
Make-Up Artist magazine

Gotham Make-up Demo

Stop by the Make-Up Museum to see how Michael Maddie creates the Jerome character from the television series Gotham.

1:45 p.m. - 2:45 p.m.
Open Forum Stage
Sponsor:
Make-Up Artist magazine

Dick Page Dishes Up Runway Looks

Make-Up Artist magazine is thrilled to bring renown make-up artist Dick Page to IMATS New York! Don’t miss this unique opportunity to see Page’s approach to prepping multiple fashion models for a dynamic and cohesive runway look.

1:45 p.m. - 2:45 p.m.
Pier 94 Stage
Sponsor:
TEMPTU

TEMPTU AIRBRUSH: MY SECRET WEAPON

Why does make-up artist Catherine Shim (aka shimycatsmua) say she can’t live without her TEMPTU Air airbrush? Join this workshop to see how she used it to win big challenges on American Beauty Star, advance her career to working with the top Masters in the business, and considers it her “insurance” for every one of her brides. Learn how she uses the Air and Airpod Pro to custom-blend, plus catch her tips and tricks for flawless skin that lasts from day to night.

2 p.m. - 3 p.m.
North Stage
Sponsor:
Kat Von D Beauty

Nature-Inspired Texture Hacks

Steffanie Strazzere takes make-up to new levels with a fresh approach to texture, taking notes from nature and transforming her inspirations into wearable works of art. From New York Fashion Week to Vogue Italia to Nylon, Strazzere has demonstrated her exceptional ability to bring editorial and special effects looks to life using different make-up textures. With 14 years of industry experience, Strazzere sculpts, corrects and perfects her way to a hauntingly beautiful look!

2 p.m. - 3 p.m.
South Stage
Sponsor:
Kryolan Professional Make-up

Frozen Solid: Working with Ice & Snow

Kryolan make-up artist Jordan Plath will demonstrate how to work with Kryolan’s new Ice Effects products to create a realistic frozen hypothermia look, suitable for film and TV.  

3:15 p.m. - 3:45 p.m.
Open Forum Stage
Sponsor:
Royal & Langnickel Brush Mfg.

BATTLE OF THE BRUSHES: BEAUTY/FANTASY AWARDS SHOW

Watch as the stars of tomorrow face off in the student make-up competition. Models will present the final make-up creations of make-up students, who are competing for cash and prizes. The 2018 beauty/fantasy category theme is Wildwood Warrior. Both shows are broadcast on Facebook Live and have a behind the scenes interview prior to the show as well as a post show interview.  

3:30 p.m. - 4:45 p.m.
Museum
Sponsor:
Make-Up Artist magazine

Facial Hair Application Demo

Stop by the Make-Up Museum to see an up-close look at Michael Laudati’s facial hair application process.

3:45 p.m. - 4:45 p.m.
Pier 94 Stage
Sponsor:
Make-Up Artist magazine

Make-up for Beauty Campaigns

Have you ever wanted to work on a beauty campaign? Do you want to know what it’s like? Alex LaMarsh will dish the goods on her experience with photo and video beauty campaigns—everything from how to behave on set, what to expect and what to look for when problem solving as well as a live demo of a beauty look. 

4 p.m. - 5 p.m.
Open Forum Stage
Sponsor:
Anastasia Beverly Hills

Unconventional Beauty

Join ABH Pro Artist Alyssa Anderson as she demonstrates how to break the rules in beauty make-up. With 10 years of experience in the industry, Anderson has challenged the conventional idea of beauty with the use of bold color and detail to create a unique glam aesthetic. Learn how to get inspired and break the rules of conventional beauty!

4 p.m. - 5 p.m.
North Stage
Sponsor:
10th Studio

Crowdfunding for Influencers

Are you a beauty influencer who wants to collaborate with your favorite brand or create a line of cosmetics? Courtney Haley, who has 23 years designing and manufacturing for the most famous brands in the world, will host an expert panel on how to use 10th Studio’s new crowdfunding platform. The panel includes Caytha Jentis, an award winning independent filmmaker, Kimberly Heintzman, with 25 years representing brands on QVC, TSC and HSN, Richard Anderson, creator of Per-Fekt Beauty which retails in over 400 stores, and New York City beauty influencer Beauty by Rosita.

Sun Apr 15
10:00 a.m. - 5:00 p.m.
10 a.m. - 5 p.m.
Make-Up Artist Magazine Booth #114
Sponsor:
Make-Up Artist magazine

Creature Booth Demo

Jim Udenberg will conduct a make-up effects demo in the Make-Up Artist magazine booth. Stop by the booth to get a close up look at his process.

Jim will also be available for a Q & A at 1:45 pm at the South Stage.

10:30 a.m. - 12:30 p.m.
Museum
Sponsor:
Make-Up Artist magazine

’70s Glamour: Disco Remix

Join Andrew Sotomayor, up close and personal, as he takes his models through 1970s make-up styles. Watch over his shoulder, ask questions and check out Sotomayor’s kit as he demonstrates ’70s beauty inspired by Charlie’s Angels, Studio 54 and David Bowie! Fresh faced, disco beauty and glam rock.

10:45 a.m. - 11:45 a.m.
North Stage
Sponsor:
Toni Malt

AVANT-GARDE BEAUTY TECHNIQUES

Toni Malt will be sharing all her secrets demonstrating two stunning avant-garde beauty looks. Watch her recreate one of the key looks from her book transform as well as a modern editorial look from a recent beauty editorial she shot for Vogue. Look forward to learning a new take on traditional contouring and pick up techniques that will take your career to new highs in the editorial world.

10:45 a.m. - 11:45 a.m.
South Stage
Sponsor:
EVE PEARL Beauty Brands

SOCIAL MEDIA & POWER OF INFLUENCE

Building a Successful Image, Brand & Business

Join five-time Emmy-winner Eve Pearl and special guests for this panel on how to build a successful image, brand and business. Learn the do’s and don’ts of social media—including how to network, build relationships, get noticed by brands and connect with artists and influencers. Also, hear success stories and personal accounts of the ups and downs in this ever-changing arena.

Share this experience as IMATS celebrates the beauty community. Take this opportunity to shine and be featured—as an artist, an influencer, a brand or the next rising star.

Special raffle prizes, Q&A and a memorable group selfie to share. Bring your questions, a great attitude and have your phone ready for photos!! 

10:45 a.m. - 12 p.m.
Open Forum Stage
Sponsor:
Make-Up Artist magazine

Demo with Nix Herrera

More info coming soon!

11 a.m. - 12 p.m.
Pier 94 Stage
Sponsor:
Make-Up Artist magazine

The Business of Make-Up: Agency Panel

There’s never been more opportunities for make-up artists. But how do you stand out in this crowded field? A panel of experts, artists and agents discuss opportunities that exist and how to get noticed. This will be an information-packed conversation with how to expand and extend your career. Followed by Q&A.

12 p.m. - 1 p.m.
North Stage
Sponsor:
Make-Up Artist magazine

BUSINESS OF BEAUTY, COLOR AND PHOTOGRAPHY

Understanding how intentions, colors and textures create powerful images.  

During Roque Cozzette’s interactive seminar where make-up meets self-awareness, he will focus the attention on advanced make-up application techniques that enhances shape, creating the illusion of light and shadow on beautifully perfected skin. Cozzette will demonstrate how to create vivid color through the eyes of color theory for beauty make-up and photography. In addition, he will demonstrate the integration of make-up mixology and how the layering process can elevate your craft. Cozzette will include in his talk the importance of etiquette and relationship-building to ensure client retention, going into detail about creating with the intention on selecting the best path to attract the abundance you deserve.

 

Make-Up Artist Magazine Signing: Roque Cozzette will be available for a signing of Make-Up Artist Magazine Issue #131 directly after his class (1:00 pm-1:30 pm), near the North Stage. Don’t forget to pick up your copy at the Make-Up Artist magazine booth #114.

12 p.m. - 1 p.m.
South Stage
Sponsor:
Make-Up Artist magazine

Demo with Louie Zakarian

Join Emmy Award winning make-up artist Louie Zakarian as he shares tips and tricks for working in fast paced environments such as back stage at Saturday Night Live!

12:15 p.m. - 1:15 p.m.
Open Forum Stage
Sponsor:
Kryolan Professional Make-up

3-D Avant-garde Make-up Design

Step out of the box and push your boundaries to explore the creative side of make-up design, with Kryolan City New York Head Make-up Artist Tim Pearson. Using professional products or unconventional materials, avant-garde make-up moves past the realm of the mundane, combining beauty and special effects techniques that produce dazzling and intricate looks, sure to grab attention.

12:15 p.m. - 1:15 p.m.
Pier 94 Stage
Sponsor:
Make-Up Artist magazine

CORRECTIVE MAKE-UP

Eve Pearl, a five-time Emmy winner, will will show you how to create a flawless face through color correction, neutralizing discoloration, balance and evening out skin tone. Her method of reverse contouring is the revolutionary way to contour, highlight, enhance and deliver a flawless complexion in half the time. Minimize your kit and clutter while maximizing your time, energy, finances and your lifestyle.

1:45 p.m. - 2:45 p.m.
North Stage
Sponsor:
Make-Up Artist magazine

Make-up Artist Boot Camp

Beauty editor and editorial make-up artist Becca Gilmartin is finally bringing her career-changing “make-up artist boot camp” to the U.S.! Spend an entertaining hour with Gilmartin learning tips and tricks straight from this revolutionary concept. Get in touch with your true north as a make-up artist and learn about Gilmartin’s unique method of using body art as a training tool for elevated make-up skills and confidence. A look-and-learn not to be missed!

2 p.m. - 4:30 p.m.
Museum
Sponsor:
Make-Up Artist magazine

Make-Up For A Pop Star

Make-up artist Nzingha will be demonstrating the latest fashion/rockstar make-up trends, tattoo coverage techniques, black light tribal make-up and her signature iconic “Logo Art” as featured on the cover of Interview Magazine with hip hop fashionista Lil’ Kim shot by famed photographer David LaChappelle and featured in the Smithsonian Museum for their retrospective of the fashion influence of hip hop. Black light make-up has to be done with precision and accuracy with special glasses and special lighting to get it just right. The make-up to the naked eye is bright neon and pop culturesque reminiscent of the throwback look of the 80’s fashion era.

2 p.m. - 3 p.m.
Open Forum Stage
Sponsor:
MAKE UP FOR EVER

REACHING THE RED CARPET

Jackie Gomez: journey from student to celebrity artist, to educator and beyond.

2 p.m. - 3 p.m.
Pier 94 Stage
Sponsor:
MAC Pro

Eras Reinterpreted

The Bombshell. Vamps. Sirens. The Diva. M.A.C. pro senior artists show how to interpret the looks of legendary beauties for inventive editorial makeup. Learn techniques for creating iconic makeup looks across the decades—from the smoky eyes of the 1920s to classic red Hollywood lips and drawn‐on lashes.

3:15 p.m. - 3:45 p.m.
Open Forum Stage
Sponsor:
10th Studio

BATTLE OF THE BRUSHES: CHARACTER/PROSTHETIC AWARDS SHOW

Watch as the stars of tomorrow face off in the student make-up competition. Models will present the final make-up creations of make-up students, who are competing for cash and prizes. The 2018 character/prosthetic theme is Victorian Emporium. Both shows are broadcast on Facebook Live and have a behind the scenes interview prior to the show as well as a post show interview.  

3:45 p.m. - 4:45 p.m.
South Stage
Sponsor:
Make-Up Artist magazine

IATSE Local 798 Panel Discussion

Join us for an IATSE Local 798 panel discussion with a selection of working make-up artists. Topics will include getting started in the business, what the union really is (and isn’t), how the industry has changed and where it’s headed. A question-and-answer session with viewers will cap the event.

Featured Panelists: Christopher Milone, Rose Chatterton, Michelle Kearns, David Presto, Jessica Padilla, Nicki Lederman, Margie Durand.

4 p.m. - 5 p.m.
Pier 94 Stage
Sponsor:
Kat Von D Beauty

STUDDED KISS CRÈME LIP ART PERFORMANCE

Experience make-up artistry like you’ve never seen it before: Witness Kat Von D Beauty’s avant-garde artist, Kelseyanna Fitzpatrick, as she takes Kat’s latest lip innovation to new levels, using Studded Kiss Crème Lipstick to transform her model into a living art piece.

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