Schedule

All CLASSES AND SPEAKERS SUBJECT TO CHANGE
VIEW SPEAKER BIOS ONLINE HERE

 

Thu Master Classes Jan 11
8:15 a.m. - 5 p.m.
8:15 a.m. - 5 p.m.
Classroom A
Seating: 14 Sponsor:
Make-Up Artist magazine

Lighting for Makeup Artists101© workshop

Have you ever wondered how lighting works in the world of make-up? Have you ever dreamed of working in the movies, TV or film? Are you worried that you may look foolish on a production set because your work isn’t photographing correctly? Lighting is the key element that can define our work. If you answered yes, this class is for you!

Welcome to the Lighting for Makeup Artists101© workshop, by two-time Emmy-nominated make-up artist Sara Seidman Vance. Lighting for Makeup Artists101© is designed for anyone who wants to understand the core values behind lighting technology both on set and on location.

In this class you will learn:

-How correct lighting works to filter and create the perfect balance in make-up.

-How to be able to determine how your make-up will appear under different lighting circumstances.

-How to be able to interact with the Director of Photography or Lighting Designer with confidence.

 

Price :$250.00 – Tickets on sale here

Spaces is limited to 14 students only.

 

What to Bring:

-All students are requested kindly to arrive without wearing any make-up products, as you will all be working on each other. All students must have basic make-up skills.

-Full make-up and skin prep kit – foundations and highlighters for global skin tones (foundation palettes are great!).

-Make-up brushes and brush cleaner.

 

Lighting provided by The Makeup Light

9 a.m. - 12:45 p.m.
Classroom B
Sponsor:
Kat Von D Beauty

Master Class: No Rules Bridal

Get ready to break the bridal beauty rules in a hands-on master class with Kat Von D Beauty’s bridal expert, Tara Buenrostro. Join Tara as she shares 13 years of artistry experience behind the veil—using high-performance products to enhance your bride’s beauty on her big day. Plus, take home a Kat Von D Beauty Certification of Completion and a swag bag full of Tara’s favorite products for kiss-proof, tear-proof and transfer-proof looks that’ll last.

In this class you will learn:

  • Application techniques for timeless bridal looks that are anything but boring
  • Photography-friendly tips and tricks for day and/or night weddings
  • How to select long-wear, waterproof products that’ll last through kisses, cocktails and cake

 

BYOB: Please bring your own brushes!

Price: $200 – Tickets available here!

Space is limited to 40 students only.

Fri Pro-Card Event & Master Classes Jan 12
9 a.m. - 7 p.m. (Pro Card Event 3 - 7 p.m)
9 a.m. - 12 p.m.
Classroom C
Sponsor:
Make-Up Artist magazine

Master Class: Grand Illusions

Mimi Choi uses beauty make-up and face paint to make her face look chopped, diced and melted.  Say what?  Choi’s surreal creations have turned heads and even made people question what they’re seeing.  Many have assumed her work is Photoshopped. However, Choi achieves her optical illusions—which have gone viral—without photo editing or prosthetics. Instead, stark contouring and highlighting are the keys to her clever designs.

In this class, Choi will demonstrate her techniques so you can learn how to create your own grand illusion.

Price: $100 – Tickets on sale here!

*PLEASE NOTE: Class takes place prior to the Pro-Card Event on Jan 12. Class is open to the public. Make-Up Artist Pro-Card membership is NOT required to participate in this class. Class limited to 140 tickets. Ticket does NOT include entrance into the Pro Card Event.

10:30 a.m. - 12 p.m.
Classroom A
Sponsor:
Make-Up Artist magazine

Matching Skin Tones: Pro Color Mixing Made Easy!

Take control of the colors in your make-up kit. You don’t have to lug around a ton of make-up supplies or feel obligated to buy every flesh tone. When you learn the basics, you can adjust your make-ups with just a few colors and get that perfect match. This class will cover how to create and match flesh tones. From the creator of Flesh Master™ Color Game for the iPhone and iPad, training artists how to break down colors of the flesh in just a glance!

All attendees of this class will be eligible for a chance to win an ultimate HD foundation starter kit from Make Up For Ever. 

Price: $55 – Tickets on sale here.

*PLEASE NOTE: Class takes place prior to the Pro-Card Event on Jan 12. Class is open to the public. Make-Up Artist Pro-Card membership is NOT required to participate in this class. Class limited to 140 tickets. Ticket does NOT include entrance into the Pro-Card Event.

Save $35 with the bundle price for both Rod Maxwell master classes of $95! 

12 p.m. - 2 p.m.
Classroom B
Sponsor:
M·A·C Cosmetics

Master Class: Working with Celebrities

Television and personal appearances require a knowledge of beauty make-up, trends and the ability to create a look that reflects a client’s personal style.  In this class, Working with Celebrities, Gregory Arlt shares his experience building a career in the industry.  Along with discussing his technique, Arlt will also demonstrate red carpet and editorial looks. 

Price: $50 – Tickets on sale here!

*PLEASE NOTE: Class takes place prior to the Pro-Card Event on Jan 12. Class is open to the public. Make-Up Artist Pro-Card membership is NOT required to participate in this class. Class limited to 140 tickets. Ticket does NOT include entrance into the Pro Card Event.

12:15 p.m. - 3 p.m.
Classroom C
Sponsor:
Make-Up Artist magazine

The MUAGRAPHER Experience

Danessa Myricks, Fidel Gonzalez and Roque Cozzette come together to present a dynamic experience of what it’s like to take complete control of your career through self-empowerment, life experience and technology. This will be a live action photoshoot covering the understanding of the power of intentions, how to align with the portfolio of your dreams, creating on-set expectations and industry etiquette. 

All three artists are freelance make-up artists and entrepreneurs and will demonstrate their own personal take on beauty and explain the why, how and when of real expectations that makes a cohesive team and branding. The seminar finale will end with each artist creating make-up designs and live photoshoots.

Attend this once in a lifetime seminar and receive knowledge to enhance your career and life. This is a rare opportunity to view multiple artists moving in unison to create an overall captivating experience.

Price: $99 – Tickets on sale here!

*PLEASE NOTE: Class takes place prior to the Pro-Card Event on Jan 12. Class is open to the public. Make-Up Artist Pro-Card membership is NOT required to participate in this class. Class limited to 140 tickets. Ticket does NOT include entrance into the Pro Card Event.

1 p.m. - 3 p.m.
Classroom A
Sponsor:
Make-Up Artist magazine

Master of Disguise: Secrets of facial transformation!

Learn tips, tricks and techniques that go into creating successful disguise make-ups. Then peek into the future to explore advancements in materials, applicators, 3-D printing and more.

Captivated and inspired by incredible transformations in such films as The List of Adrian Messenger as well as the original TV series Mission: Impossible, Rod Maxwell has spent a lifetime exploring and developing techniques to create believable disguise make-ups. In his own film The Wishing Well, he transformed himself into dozens of different characters, including the old-age make-up shown here re-created for Michael Spatola’s Monstrous Makeup Manual 3. Join Maxwell for this transformative master class at IMATS Los Angeles!

Price: $75 – Tickets on sale here.

*PLEASE NOTE: Class takes place prior to the Pro-Card Event on Jan 12. Class is open to the public. Make-Up Artist Pro-Card membership is NOT required to participate in this class. Class limited to 140 tickets. Ticket does NOT include entrance into the Pro Card Event.

Save $35 with the bundle price for both Rod Maxwell master classes of $95! 

 

 

3 p.m. - 7 p.m.

MAKE-UP ARTIST PRO-CARD EVENT

Join other professional make-up artists for a preview of IMATS L.A.! This exclusive event is for Make-Up Artist magazine Pro-Card holders only. From 3 to 7 p.m. Friday, Jan. 12, you can shop leisurely (exhibitors are reserving products and offering deals) and network.

Throughout the weekend, other Make-Up Artist Pro-Card perks include front-of-the-line service, preferred classroom seating and pro-only discounts from participating exhibitors.

To attend, you must visit the IMATS L.A. tickets page and enter your Pro-Card information to register. Tickets for this event will not be sold at the door.

5 p.m. - 6 p.m.
Hall Two Stage
Sponsor:
Make-Up Artist magazine

Darkest Hour Panel

Don’t miss the chance to see history in the making at IMATS L.A.’s Pro-Card Event! This panel discussion will feature prosthetic make-up and hair designer Kazuhiro Tsuji and make-up supervisor David Malinowski—who will talk with Make-Up Artist magazine’s publisher Michael Key about the artistry and collaboration behind Darkest Hour’s Winston Churchill make-up on Gary Oldman. (Get your copy of Make-Up Artist magazine, Issue 129 and 130 for more on the iconic transformation.)

Sat Jan 13
9 a.m. - 5 p.m.
9 a.m. - 3 p.m.
Make-Up Artist Magazine Booth #1001
Sponsor:
Make-Up Artist magazine

‘Lady Bird’ Johnson Likeness Demo

Richard Redlefsen will conduct a make-up effects demo creating a likeness of “Lady Bird” Johnson in the Make-Up Artist magazine booth. Stop by the booth to get a close up look at his process.

9 a.m. - 3 p.m.
Make-Up Artist Magazine Booth #1001
Sponsor:
Make-Up Artist magazine

Booth Demo with Amazing Jiro

Amazing Jiro will perform a demo in the Make-Up Artist magazine booth. More info coming soon!

Book Signing: Amazing Jiro will be available for a signing of his new book Amazing JIRO-Special Makeup directly after the booth demo (3:30-4:00 pm), in booth #1001. Don’t forget to pick up your copy at the Make-Up Artist magazine booth #1001.

10 a.m. - 11 a.m.
Hall Three Stage
Sponsor:
Make-Up Artist magazine

Painting With Light: Illuminating the Skin When the Director of Photography Doesn’t!

How often have you gone on set having created an amazing make-up only to find that the director of photography has lit the room and not the actor? For Siân Richards, it has happened a million times. So much so that she now often paints light into the skin to counterpoint it. This is a vital skill to have and in particular when you are working with darker skin tones. 

For those of you who know Richard’s work, you know that she is well versed in creating make-ups on darker skin tones and in the wake of having situations like this to solve. She wants to enable you to elevate your artistry and cross over into the light!

She will be using her new 4K Longwear Creme and 4K Lipwear Palettes to demonstrate this.

10 a.m. - 11 a.m.
Hall One Stage
Sponsor:
The Makeup Light

The Pros Approach: The Evolution of Lighting

The presentation will begin with Michael Astalos discussing the birth of his company, followed by a roundtable lecture with artists in the industry—and their take on the importance of correct lighting. Astalos will finish with a talk about what the future of The Makeup Light will look like.

10:15 a.m. - 11:15 a.m.
Hall Two Stage
Sponsor:
Make-Up Artist magazine

Interview with Kevin Yagher

Make-Up Artist magazine’s publisher, Michael Key, will sit down with Emmy-winning special make-up effects artist, Kevin Yagher, to discuss his exceptional career working in television in film.

 

11:15 a.m. - 12:15 p.m.
Hall One Stage
Sponsor:
NYX Professional Makeup

NYX Professional Makeup with Jordan Liberty

Join award L.A.-based make-up artist, photographer and educator, Jordan Liberty, as he shares his trade secrets. 

11:15 a.m. - 12:30 p.m.
Hall Three Stage
Sponsor:
Dermaflage

CORRECTIVE CHALLENGE! Beat Andrew Velazquez from American Beauty Star!

Come see top students from Cinema Makeup School take on instructor Andrew Velazquez!  Velazquez and students will have just 30 minutes to complete a corrective beauty make-up on models with tricky skin challenges. Adamme The Beauty Warrior will officiate this corrective make-up showdown while Ve Neill and the judges critique the make-ups to select the winner. Come cheer them on and see what it takes to #beatAndrewV and become the #ImatsBeautyStar!

11:30 a.m. - 12:30 p.m.
Hall Two Stage
Sponsor:
Make-Up Artist magazine

‘Thriller’ Reunion: 35 Years Later

Paul Davis sits down with director John Landis and special make-up effects designer and creator Rick Baker and others to discuss the conception, shooting, make-up effects and lasting legacy of the music video for Michael Jackson’s Thriller.

11:45 a.m. - 12:45 p.m.
Classroom B
Sponsor:
M·A·C Cosmetics

Stage Make-up Techniques with Cirque Du Soleil’s Maryse Gosselin

Make-up designer Maryse Gosselin demonstrates the ins and outs of theatrical make-up techniques from Cirque Du Soleil. Learn how distance and lighting can affect the application and how to create make-up concepts for acrobats.

12:15 p.m. - 1:15 p.m.
Classroom A
Sponsor:
Make-Up Artist magazine

Techniques for Color Correction

This class will show you how to use simple techniques in color-correction on any skin tone, to achieve a flawless finish in your make-up application.

12:45 p.m. - 1:45 p.m.
Hall One Stage
Sponsor:
Kat Von D Beauty

Bulletproof Complexion and Smoky Eye Demo

Join Kat Von D Beauty’s Leah Carmichael as she recreates Kat’s look from behind the scenes of the Basket Case photoshoot, using the Lock-It Complexion Collection and her favorite anti-precision eyeliner. Armed with 15 years of experience, Leah shares all of her secrets for brushing and blending your way to a flawless face, then finishes it off with a smudgy, smoky eye inspired by Billie Joe Armstrong’s signature rock ‘n’ roll look.

12:45 p.m. - 1:45 p.m.
Hall Two Stage
Sponsor:
Kryolan Professional Make-up

Acid Burn Attack

Shaune Harrison will apply a healed acid attack injury to his model. This will consist of silicone appliances and Kryolan materials like Artex and Kryolan Fish Skin. All the pieces will be applied using Kryolan’s Silicone Adhesive as well as their Body Illustration Make-up Color palettes.

1 p.m. - 2 p.m.
Hall Three Stage
Sponsor:
M·A·C Pro

Rock ‘n’ Roll Makeup

Glam rock, grunge, revolutionary punk: music’s most legendary icons have also rocked the beauty and fashion worlds, inspiring trends in streetwear, on the runway and in editorial. Learn from the artists who have worked with these legends and find out how they’ve reimagined rock ‘n’ roll make-up for fashion and print.

1:30 p.m. - 2:30 p.m.
Classroom B
Sponsor:
Make-Up Artist magazine

FLAWLESS BRIDE OF ALL AGES

Eve Pearl will teach you a multi-faceted approach to breaking into the bridal industry, a consistent area to generate income as a make-up artist. Her fast, easy and effective make-up techniques focus on matching any skin tone, color correcting, contouring and enhancing.  She will delve into the business side with a discussion on what to charge for services, how to book a trial and ultimately how get the job. 

2 p.m. - 3 p.m.
Classroom A
Sponsor:
Purlisse Beauty

Purlisse Beauty

Jennifer Yen, creator of Purlisse Beauty, will explain how to use Purlisse skincare products to obtain healthy, beautiful skin. Using her grandmother’s Asian beauty secrets, Yen has turned time-tested rituals into high-performing, multi-tasking modern essentials. Join Yen as she unveils revitalizing techniques, putting a contemporary spin on old traditions.

2 p.m. - 3 p.m.
Hall One Stage
Sponsor:
MAKE UP FOR EVER

Elevate Your Editorial

Increase your creative potential by learning how to introduce artistic products into your editorial work. Join Make Up For Ever Pro Educator Nick Lujan as he demonstrates and discusses the products and techniques you need to elevate your editorial work.

2:15 p.m. - 3:15 p.m.
Hall Three Stage
Sponsor:
Make-Up Artist magazine

BUSINESS OF BEAUTY, COLOR AND PHOTOGRAPHY

Understanding how intentions, colors and textures create powerful images.  

During Roque Cozzette’s interactive seminar where make-up meets self-awareness, he will focus the attention on advanced make-up application techniques that enhances shape, creating the illusion of light and shadow on beautifully perfected skin. Cozzette will demonstrate how to create vivid color through the eyes of color theory for beauty make-up and photography. In addition, he will demonstrate the integration of make-up mixology and how the layering process can elevate your craft. Cozzette will include in his talk the importance of etiquette and relationship-building to ensure client retention, going into detail about creating with the intention on selecting the best path to attract the abundance you deserve.

2:15 p.m. - 3:15 p.m.
Hall Two Stage
Sponsor:
Bdellium Tools

Bdellium Tools with Thomas Surprenant

Don’t miss this opportunity to learn from Emmy Award-winning make-up artist Thomas Surprenant!

2:15 p.m. - 3 p.m.
Make-Up Artist Magazine Booth #1001
Sponsor:
Make-Up Artist magazine

Book Signing with Joel Harlow

Visit the Make-Up Artist Magazine booth #1001 to pick up your signed copy of Star Trek Beyond – The Makeup Artistry of Joel Harlow by Joe Nazzaro.

3:15 p.m. - 3:45 p.m.
Hall One Stage
Sponsor:
Make-Up Artist magazine

BATTLE OF THE BRUSHES: CHARACTER/PROSTHETIC AWARDS SHOW

Watch as the stars of tomorrow face off in the student make-up competition. Models will present the final make-up creations of make-up students, who are competing for cash and prizes. The 2018 character/prosthetic theme is Victorian Emporium.

4 p.m. - 5 p.m.
Hall Two Stage
Sponsor:
Make-Up Artist magazine

‘The Orville’ Panel

Make-Up Artist magazine’s publisher, Michael Key, sits down with an impressive lineup of make-up artists from the set of the new TV series The Orville.

Make-Up Artist Magazine Signing: Panel members will be available for a signing of Make-Up Artist Magazine Issue #129 with special edition dust jacket featuring The Orville, directly after the panel discussion (4:45-5:00 pm), near the Hall Two Stage. Don’t forget to pick up your copy at the Make-Up Artist magazine booth #1001.

4 p.m. - 5 p.m.
Hall Three Stage
Sponsor:
Kat Von D Beauty

Studded Kiss Crème Lip Art Performance

Experience makeup artistry like you’ve never seen it before: Witness Kat Von D Beauty’s avant-garde artist, Kelsey Anna Fitzpatrick, as she takes Kat’s latest lip innovation to new levels, using Studded Kiss Crème Lipstick to transform her model into a living art piece right before your eyes.

4 p.m. - 5 p.m.
Hall One Stage
Sponsor:
Make-Up Artist magazine

Interview with Anastasia Soare

Join us for an interview with entrepreneur Anastasia Soare of Anastasia Beverly Hills. 

Sun Jan 14
10 a.m. - 5 p.m.
10 a.m. - 3 p.m.
Make-Up Artist Magazine Booth #1001
Sponsor:
Make-Up Artist magazine

SURREAL MAKE-UP ILLUSIONS WITH MIMI CHOI

Learn how to create clever illusionary face paints with Mimi Choi (@mimles)! Choi will demonstrate her iconic Instagram make-up illusions that have made people question their vision. Without the use of prosthetics, discover how Choi achieves impactful illusions using the techniques of stark contouring and highlighting. 

Make-Up Artist Magazine Signing: Mimi Choi will be available for a signing of Make-Up Artist Magazine Issue #130, directly after the booth demo (3:20-4:00 pm), in booth #1001. Don’t forget to pick up your copy at the Make-Up Artist magazine booth #1001.

10 a.m.
Make-Up Artist Magazine Booth #1001
Sponsor:
Make-Up Artist magazine

Booth Demo with Jason Collins

Visit the Make-Up Artist magazine booth #1001 to get an up-close look at Jason Collin’s work.

11 a.m. - 12 p.m.
Hall One Stage
Sponsor:
It Cosmetics

Complexion Perfection

Developed with plastic surgeons, IT Cosmetics creates clinically proven, innovative, problem-solving color cosmetics and skin care products that will provide you with serious beauty solutions.

11 a.m. - 12 p.m.
Classroom A
Sponsor:
Make-Up Artist magazine

Breaking Through Roadblocks to Take Your Business to the Next Level

Ashley Fierro, the creator of the Business of Makeup®, will be pulling content from her wildly successful course, to teach you how to move past the roadblocks that keep you from taking your career and business to the next level!  Ashley will walk you through a very specific system providing tools you can implement into your business right away.  Learn how to identify your brand, attract the clients you want and grow your business to a whole new level. 

11:15 a.m. - 12:15 p.m.
Hall Two Stage
Sponsor:
Make-Up Artist magazine

‘Star Trek: Discovery’ Panel

In this promising panel discussion, Make-Up Artist magazine’s publisher, Michael Key, sits down with make-up department head Colin Penman, prosthetic and special effects make-up department heads James MacKinnon and Glenn Hetrick and others from the new television series Star Trek: Discovery.

11:15 a.m. - 12:15 p.m.
Hall Three Stage
Sponsor:
Make-Up Artist magazine

BREAKING INTO BEAUTY FOR TELEVISION

Mila Thomas will guide you on creating a look from one of her latest shows. Giving you tips and tricks for looks that can work in front of a green screen or that can seem flawless under any HD camera, Thomas will tell you what is needed to prepare for a career in television beauty. Featuring a special guest from one of her shows, Thomas will give a live demo on perfecting make-up for network television. 

12:15 p.m. - 1:15 p.m.
Classroom A
Sponsor:
Make-Up Artist magazine

CORRECTIVE MAKE-UP

Eve Pearl, a five-time Emmy winner, will will show you how to create a flawless face through color correction, neutralizing discoloration, balance and evening out skin tone. Her method of reverse contouring is the revolutionary way to contour, highlight, enhance and deliver a flawless complexion in half the time. Minimize your kit and clutter while maximizing your time, energy, finances and your lifestyle.

12:15 p.m. - 1:15 p.m.
Hall One Stage
Sponsor:
M·A·C Pro

SPRING/SUMMER 2018 RUNWAY TRENDS

What really goes on backstage at the shows in London, Paris, New York and Milan?

Find out and experiment with the season’s top shades and trends to recreate the hottest looks from backstage.

12:30 p.m. - 1:30 p.m.
Hall Two Stage
Sponsor:
Make-Up Artist magazine

Leading Ladies Speak Out

Patricia L. Terry and Gary Christensen bring more than 50 combined years of theatrical experience, education at the college and university level, a love of literature and film—and Christensen’s theatrical make-up work—to their book, Leading Ladies of Makeup Effects.

The panel will feature the following female make-up artists who are also profiled in the book, which includes empowering themes like building a career, staying power and fighting stereotypes:

Oscar winners:  Michèle Burke, Lois Burwell, Valli O’Reilly, Tami Lane, Robin Mathews

Emmy winners:  Bari Dreiband-Burman, Eryn Krueger Mekash, Cheri Montesanto, Karen Westerfield, Camille Della Santina, Jennifer Aspinall

Emerging artists:  Carleigh Herbert, Mo Meinhart, KC Mussman, Erica Preus, Chloe Sens

Book Signing: Panel members will be available for a signing of Leading Ladies of Makeup Effects  directly after the panel discussion (1:30-2:00 pm), in the Celebration Hall near the Hall Two Stage. Don’t forget to pick up your copy at the Make-Up Artist magazine booth #1001.

12:30 p.m. - 1:30 p.m.
Hall Three Stage
Sponsor:
TEMPTU

TEMPTU AIRBRUSH MAKEUP: ON-SET SECRETS FOR FLAWLESS COMPLEXIONS, TATTOO COVERAGE AND BODY SCULPTING

From sculpted six-packs to perfected skin that stays on, learn how the TEMPTU Air and airbrush make-up will transform your backstage work.  TEMPTU are the inventors of the original, cordless, handheld Air that is a must-have on set. Create flawless complexions, cover tattoos and major blemishes, sculpt shoulders or just deliver a quick touch up. The TEMPTU Air goes wherever you go. This workshop is ideal for anyone wanting to add Airbrush Makeup to their kit or learn new ways to address typical on-set requests efficiently. No previous airbrush experience required.

12:30 p.m. - 1 p.m.
Make-Up Artist Magazine Booth #1001
Sponsor:
Make-Up Artist magazine

Book Signing with Michael Westmore

Visit the Make-Up Artist Magazine booth #1001 to pick up your signed copy of Makeup Man: From Rocky to Star Trek The Amazing Creations of Hollywood’s Michael Westmore by Michael Westmore.

1:30 p.m. - 2:30 p.m.
Classroom A
Sponsor:
Make-Up Artist magazine

THE 10 COMMANDMENTS OF ASSISTING

Make-up artist and author of Assisting Rules! The Ultimate Guide to Assisting Makeup Artists and Hairstylists in Beauty, Fashion & Print, DeShawn Hatcher takes you through the 10 steps of succeeding in the coveted role of make-up assisting. The class will be followed by a Q&A.

Book Signing: Hatcher will be available for a signing of Assisting Rules! The Ultimate Guide to Assisting Makeup Artists and Hairstylists in Beauty, Fashion & Print directly after this class (2:30-3:00 pm), in booth #1001. Don’t forget to pick up your copy at the Make-Up Artist magazine booth #1001.

2 p.m. - 3:15 p.m.
Hall Three Stage
Sponsor:
EVE PEARL Beauty Brands

SOCIAL MEDIA & POWER OF INFLUENCE

Building a Successful Image, Brand & Business

Join five-time Emmy winner Eve Pearl and special guests. Hear success stories and personal accounts of heartaches and ups and downs of social media. You’ll learn the dos and don’ts of social media—including how to build your network, relationships and business.

Share this experience as IMATS celebrates the beauty community. Take this opportunity to shine and be featured—as an artist, an influencer, a brand or the next rising star.

A special raffle prize will be given to one or more attendees. And there will be a Q&A, so bring your terrific questions!

2 p.m. - 3 p.m.
Hall One Stage
Sponsor:
Kat Von D Beauty

Pro Artist Texture Hacks Demo

Kick your makeup up a notch with a fresh and fearless take on texture. From New York Fashion Week to Vogue Italia, Steffanie Strazzere has demonstrated her exceptional ability to bring editorial and special effect looks to life using different makeup textures. Learn from 14 years of industry experience—watch Steffanie sculpt, correct and perfect her way to a hauntingly beautiful look!

2:15 p.m. - 3:15 p.m.
Hall Two Stage
Sponsor:
Kryolan Professional Make-up

Old, Wrinkled Skin Effect

Harrison will show you how to make wrinkled skin without doing any clay sculpting. He will bring along a step-by-step process of how this effect was created and will apply it onto his model Gemma. Harrison will be using Kryolan’s latex and Silicone Adhesive and he’ll paint the finished look with Kryolan’s Body illustration Make-up Color.

3:15 p.m. - 3:45 p.m.
Hall One Stage
Sponsor:
Royal & Langnickel Brush Mfg.

BATTLE OF THE BRUSHES: BEAUTY/FANTASY AWARDS SHOW

Watch as the stars of tomorrow face off in the student make-up competition. Models will present the final make-up creations of make-up students, who are competing for cash and prizes. The 2018 beauty/fantasy category theme is Wildwood Folklore.

4 p.m. - 5 p.m.
Classroom A
Sponsor:
Make-Up Artist magazine

Contouring for Airbrush Tanning

Learn the same contouring magic that Katie Quinn uses in the Victoria’s Secret Fashion Show, on countless celebrities and on her everyday clients. Like make-up application, one contouring look doesn’t work for everyone. Quinn will walk you through the universal contours that provide a foundation for each different body type and show you how the human eye sees the “perfect” body shape—demonstrating how to use proportional balance to achieve it.

4 p.m. - 5 p.m.
Hall One Stage
Sponsor:
Make-Up Artist magazine

Dick Page Dishes Up Runway Looks

Make-Up Artist magazine is thrilled to bring renown make-up artist Dick Page to IMATS Los Angeles! Don’t miss this unique opportunity to see Page’s approach to prepping multiple fashion models for a dynamic and cohesive runway look.

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