All classes and speakers subject to change
Join other professional make-up artists for a preview of IMATS New York! This exclusive event is for Make-Up Artist magazine Pro-Card holders only. From 3 to 7 p.m. Friday, April 8, you can shop leisurely (exhibitors are reserving products and offering deals) and network.
Throughout the weekend, other Make-Up Artist Pro-Card perks include front-of-the-line service, preferred classroom seating and pro-only discounts from participating exhibitors.
Ticket pre-registration is now required for all days of the show! You will find ticket allotments for each Pro-Card type when you register for your tickets.
To attend, you must visit the IMATS New York tickets page and enter your Pro-Card information to register.
Kicking off IMATS New York 2016, Australia’s most influential make-up artist, Rae Morris, leads an insightful and empowering discussion of science versus beauty. Morris shares her in-depth knowledge and reveals her new book, Makeup Masterclass, launching at IMATS New York. This class is geared specifically for the professional make-up artist.
Bridal make-up can help set the tone for the big day, and your skills as an artist can get the bride to sing your praises. Learn how to create bridal make-up that lasts, looks natural and most of all, meets the bride’s expectations. Be a part of this lucrative industry and gain the skills necessary to tame and beautify a potential bridezilla.
Artists and clients are often scared of color. In this presentation, we will explore the diversity that can happen within make-up when you’re shooting in black and white. Learn how using colors such as red, purple and blue can translate to a simple beauty make-up when they’re photographed in black and white, and how these colors can be used to create more depth in your make-up every day.
In her first-ever IMATS appearance, 20-year beauty veteran and Lancôme Global Creative Director Lisa Eldridge takes the stage in New York. Learn about Eldridge’s make-up journey, her latest projects, tips and tricks and more! Eldridge will answer all your questions in a live question-and-answer session. Following her presentation onstage, she will sign copies of her book, Face Paint: The Story of Makeup, which will be available for purchase at the show.
Michael Burnett, two-time Emmy-nominated make-up artist and current make-up designer for Universal Studios Florida, will discuss and demonstrate the techniques and materials he uses to quickly create and apply movie-quality effects for large Halloween events. Topics will include foam-latex and silicone prosthetics, Pros-Aide transfers, wigs, acrylic teeth and contact lenses.
Special make-up effects artists Mike Marino and Mike Fontaine will do a character make-up demo onstage, based on an original mutant make-up creation from their prosthetic catalogue.
Eve Pearl, a five-time Emmy winner, will demonstrate her signature technique of contouring in two steps. The Eve Pearl Method of Reverse Contouring is the revolutionary way to contour, highlight, enhance and deliver a flawless complexion in half the time.
In the grand debut of her book Makeup Masterclass, Australia’s most influential make-up artist, Rae Morris, reveals her secret formulas for beauty make-up.
This class is focused on curating and building a flexible make-up kit that can transition from editorial, TV and red carpet work. This class is perfect for beginners to intermediate artists or anyone who is interested in streamlining their kits using the most versatile tools and products on the market.
Watch as the stars of tomorrow face off in the student make-up competition. Models will present the final make-up creations of make-up students, who are competing for cash and prizes. The 2016 beauty/fantasy category theme is Carnival/Circus.
Learn techniques that will take your beauty make-up to the next level! Understanding how make-up performs under studio lights, through the lens of a camera and onscreen for retouching will give you a winning edge. This class explores how to achieve memorable make-up looks in an increasingly competitive market.
A panel of top agents discuss building an effective book, getting signed by an agency, going out on jobs and more. This informal conversation and question-and-answer session, moderated by make-up artist Kevin James Bennett, covers all aspects of the artist/agent relationship. Learn how agency representation works and how it could benefit your career. Panelists include Timothy Priano (ABTP Agency), Darin Barnes (Exclusive Artists Management), Marissa Alfe (Cloutier Remix) and Megan Garmers (mg hair and makeup).
Bridal and special event make-up services are consistently the highest moneymakers in our industry. Emmy Award winner Kevin James Bennett recognized this and developed specific applications, techniques and state-of-the-art tools for creating durable, long-lasting beauty make-up that looks great in-person and in photos. Bennett has presented his Bulletproof Bride Makeup Education globally to rave reviews. This presentation is a must if you’re ready to upgrade your earning potential.
Obsessive Compulsive Cosmetics Lead Artist and Director of Product Development Nichole Christine (@dammitnicholeocc) guides attendees on a focused tour through the creative process behind OCC’s #LipOfTheDay series. The seminar explores the basics of color theory all the way to developing and applying signature techniques for one-of-a-kind lip looks.
Join professional make-up artist and author Lisa Eldridge at the Make-Up Artist magazine booth (#213) for an exclusive signing of her book Face Paint: The Story of Makeup. Copies of the book may be purchased in the booth.
Don’t miss the live Q&A with Lisa Eldridge scheduled for 11:00 a.m. on Saturday, April 9 at the Open Forum Stage.
Join professional make-up artist and author Rae Morris at the Make-Up Artist magazine booth (#213) for an exclusive signing of her book Makeup Masterclass. Copies of the book may be purchased in the booth.
Don’t miss Morris’ class scheduled for 2:15 p.m. on Saturday, April 9 at the Open Forum Stage.
In this class, Jonah Levy will share and demo airbrush techniques that elevated his career.
Jokes and talent abound as Saturday Night Live artist-duo Josh Turi and John Caglione Jr. team up to recreate an iconic surprise character whose identity will become clear when they’re done.
Join author DeShawn Hatcher as she goes through the nuances of her book Assisting Rules! The Ultimate Guide to Assisting Makeup Artists & Hairstylists. She will take you through marketing, research, communication, follow-through and more. Hatcher will show you the ins and outs of assisting so you can land that elusive but oh-so-gettable assisting gig that will help propel you to the next level. During the seminar, there will be a Q&A session, and Hatcher will sign copies of her book at the Make-Up Artist magazine booth (#213).
Learn from master special make-up effects artist Thomas Surprenant as he demonstrates the critical skill of prosthetic removal. Surprenant will take you through the six steps to safe prosthetic removal, to avoid angry skin and even angrier talent.
Roque Cozzette will discuss and demonstrate how to create vivid color for photography. He will explain the use and placement of color and product, including highlighting and contouring, while using Cozzette Brushes and Infinite Makeup. He will also discuss etiquette and relationship- building with photographers to ensure that what you see is what you get, going into great detail about selecting the right brush and product to create the final photo payoff.
Learn from make-up industry pros as these innovative artists discuss how to create momentum with your career and more importantly, maintain that momentum for the long haul.
Using her signature brush set by Royal & Langnickel, Lana Chromium will demonstrate using brush strokes to create a body painting that gives the illusion of a black-and-white sketch.
At times, maneuvering through Instagram can be baffling and success can seem elusive. Brian Champagne, along with make-up artists and beauty bloggers @ash_kholm, @nikkifrenchmakeup and more will host a discussion, sharing tips and tricks and do’s and don’ts to achieve greater success and speed with Instagram. Learn about today’s marketing and how to become your own brand. The panelists will share all and take your questions.
At Around the World Beauty, our mission is to share the world’s best-kept beauty secrets inspired by women around the globe. Whether you’re beauty-obsessed or have a penchant for travel, join us to learn about how to turn your travels into your biggest source of inspiration. Learn how to find your niche in beauty and make a discovery of your own. During the seminar there will be a Q&A session.
Eve Pearl, a five-time Emmy winner, shares her “Pearls of Wisdom” and revolutionary simple solutions for achieving a flawless face in half the time. Minimize your kit and clutter and learn how to maximize your time, energy, finances and lifestyle.
Alex LaMarsh will show you how to properly groom men for photo shoots and videos, including basic grooming and sports grooming.
Join pro make-up artist, author and Guinness World Record holder DeShawn Hatcher at the Make-Up Artist magazine booth (#213) for an exclusive signing of her book Assisting Rules! The Ultimate Guide to Assisting Makeup Artists & Hairstylists. Copies of the book may be purchased in the booth.
Don’t miss Assisting Rules! The Seminar scheduled for 2:15 p.m. Sunday, April 10 at the North Stage.
Watch as the stars of tomorrow face off in the student make-up competition. Models will present the final make-up creations of make-up students, who are competing for cash and prizes. The 2016 character/prosthetic theme is Four Decades of Star Wars.
Learn from award-winning effects artists Vincent Schicchi and Tom Denier Jr. as they walk you through the step-by-step process explaining the fabrication and application of a functional, bleeding prosthetic make-up.
No matter what area of make-up you work in, you are often asked to create a character for your client. Whether it’s a zombie Halloween make-up or a 1950s movie star bride, we have to draw from our experiences to create something unique. In this presentation, Joe Dulude II will take suggestions from the audience to create one cohesive character onstage. Who knows where this will lead and what kind of character will emerge?
Thought about jumping into the bridal industry? Have you already jumped in but can’t seem to find your way to make a successful career? Learn the nuances about working with brides, wedding planners, photographers and more. Find out how to succeed in this age-old industry by determining what clients look for, what not to do and more.