All classes and speakers subject to change
Learn Rae Morris’ secrets for creating youthful, sexy, modern looks with an editorial fashion edge. Known widely as one of the world’s most influential make-up artists, Rae Morris is also Australia’s No. 1 beauty author, L’Oréal Paris’ longest-serving make-up director (2003-2013), four-time Australian Makeup Artist of the Year and the recipient of the 2013 Australian Beauty Industry Awards Hall of Fame Award. Morris has made up some of the most famous of faces in the world, including top models Catherine McNeil, Miranda Kerr and Doutzen Kroes, and rock stars including Pink and Kelly Rowland. In this appearance, Morris will give detailed descriptions and demonstrations of the techniques behind some of her most famous looks. She initially focuses on apparent age (making women look younger) before creating the look. Morris has become a regular panel member for the Australian Society of Plastic Surgeons, where her techniques have actually been more effective than cosmetic surgery in reducing apparent age!
Avoid the crowds and join other professional make-up artists for a preview of IMATS New York! This exclusive event is for Make-Up Artist magazine Pro-Card holders only. From 4 to 8 p.m. Friday, April 11, you can shop leisurely (vendors are reserving products and offering deals) and network.
We all want to achieve that perfect summer glow: Pachi Cosmetics founder/make-up artist Patricia Bencosme and lead make-up artist Stephanie Crespo will be demonstrating quick and easy techniques to produce the luster that everyone craves. Get ready for highly pigmented eye shades, lip shades and blushers that will leave you yearning for more!
Fashion is an integral part of, and a large inspiration to, Beau Nelson’s work. In this interactive demonstration, Nelson will show his process and some of his techniques to create beautiful and media-worthy looks based around a client’s fashion choices.
Keynote speaker Robin Mathews talks with Make-Up Artist publisher Michael Key onstage about her movie make-up career (including her work on Dallas Buyers Club, Wild, Into the Wild, The Runaways and the Twilight films New Moon and Eclipse) as well as her recent experience as a first-time Oscar winner!
Immediately following his keynote presentation on the Main Stage, Sam Fine will greet guests and sign copies of his DVD, The Basics of Beauty, and Issue 102 of Make-Up Artist magazine, at the Make-Up Artist magazine booth (1207). Copies of the DVD will be available for purchase during the signing, and magazine copies may be purchased at makeupmag.com or in the booth.
In this demonstration, Anabel Vargas will introduce you to the latest brushes, products and advanced techniques to achieve the perfectly sculpted face, regardless of its shape. Vargas will point out the most common mistakes while shading and highlighting a face with make-up. She will use techniques to enhance the cheekbones, contour the nose and correct imperfections for a luminous skin and flawless application. She will demonstrate how to create a facelift effect using make-up and how to get the famous J.Lo glow. She will also answer questions in English or Spanish after her demo.
Being creative is only half the battle of being on Face Off. Having good time management and lab skills will help you pay more attention to the art. Tate Steinsiek discusses schedules, molds, techniques and how to plan ahead, so that you don’t stress out (too much). All of these techniques apply in the real world too, but this is a must attend class for anyone thinking about applying to be on Face Off. He’ll also give tips on how to navigate around a shop environment.
This class with Thomas Surprenant is a study in the application of prosthetic appliances and painting techniques for film and television, using tools specifically designed to accommodate an HD-quality finish.
Chloe Sens will use prosthetics and Kryolan products to create a Maleficent-inspired make-up. She will also show a slideshow of the entire process, from concept to final make-up, as well as speak about the success that can come from creative collaboration. She will demonstrate the make-up on longtime model and costume designer Melissa “Mo” Meinhart.
For decades, drag gueens have not only embodied ever-evolving beauty trends but have also stood as a standard of technique for make-up artists and lovers alike. With drag culture infiltrating the highest echelons of cultural awareness, the demand for bold beauty has never been higher. If you’ve ever wanted to know how to amp up your make-up application or if you’ve just pondered to yourself what it’s like to be as glamorous as a drag queen, Obsessive Compulsive Cosmetics Global Brand Manager and Lead Makeup Artist Courtney Tichman will show you how. Tichman will guide you step-by-step through fabulous drag techniques to create an illusion that is singular and show-stopping!
Bobbie Weiner introduced her line of make-up 17 years ago and became the #1 supplier in the U.S. for all branches of the military. She went on to develop Bloody Mary, a line of effects make-up for film, stage and TV. Weiner’s make-up has been featured in True Blood and The Walking Dead. Her autobiography I Can Do This: The Bloody Mary Storyis available now; Weiner will be signing her book at IMATS in booth #706. A free sample of Bloody Mary effects make-up will be given to the first 150 people who attend.
During this special appearance, Sam Fine sets the record straight on all make-up fundamentals: gracefully grooming eyebrows, creating a flawless foundation, contouring and highlighting and much, much more. This class is a must for all who want to learn the celebrity beauty secrets used to beautify women of color. Fine will also take questions during the demo.
Join Fine at the Make-Up Artist magazine booth (1207) immediately following his presentation for an exclusive signing.
Watch as the stars of tomorrow face off in the student make-up competition. Models will present the final make-up creations of make-up students, who are competing for cash and prizes. This year’s beauty-category theme is Art Through the Ages.
Temptu Pro artist Nicky Posley has been featured on television, on Broadway and in fashion. Here, he will discuss bridal make-up, the ultimate form of special-occasion make-up. This seminar will feature the advantages of airbrushing your bridal clients. Posley will demonstrate how to perfect your beautiful bride’s look on her most important day.
Kanesha will use more than 17 years of experience to show you how to perfect your client for her special day. She’ll explain the importance of making the skin look flawless and natural, while also making it look camera- and video-ready. She will teach you how to contour, blend and magnify the original features of the face. Your clients will confidently walk down the aisle a more enhanced version of themselves!
Join us for an IATSE Local 798 panel discussion with a selection of working make-up artists. Topics will include getting started in the business, what the union really is (and isn’t), how the industry has changed and where it’s headed. A question-and-answer session with viewers will cap the event.
Join Oscar winner Robin Mathews at the Make-Up Artist magazine booth (1207) for an exclusive signing of Issue 105 of Make-Up Artist magazine, which features Dallas Buyers Club on the cover. Copies of the magazine may be purchased at makeupmag.com or in the booth.
Not all brushes are created equal. There are hundreds of types of make-up brushes in different sizes, materials, colors, shapes and prices. Let Emmy winner Kevin James Bennett help you discover the perfect brushes for your type of artistry. He’ll explain how quality make-up brushes are designed and manufactured and share insider tips and tricks for getting the most out of your tools.
Milagros Cerdeira, the make-up designer on Disney’s Aladdin on Broadway, will do a character make-up from that show. She will also discuss in brief designing such a show and the through-line of design concept. She will be joined by Angela L. Johnson, who will help field questions. Then Johnson will join Milagros onstage to do a quick demo of the Green Goblin quick change from Spiderman: Turn Off the Dark, an example of how a full-face prosthetic can go on at intermission in roughly 15 minutes.
Moderated By: Angela L. Johnson
In one of the most eagerly anticipated films of 2014, director Darren Aronofsky revisits the epic story of Noah (Russell Crowe), who must gather an ark-full of animals before an apocalyptic flood destroys the world. IMATS New York is proud to host a discussion of the film, led by make-up department head Judy Chin.
Famed beauty vlogger and pro make-up artist Renelyn Monteloyola presents Make-up Kit Must-Haves: Professional Products That You and Your Clients Can’t Live Without. Not only will you learn how to put together a flawless face and a perfectly stocked kit, but you can make money sharing the products you love! Monteloyola has tested every beauty product out there, so come find out what she declares as the best of the best during her seminar. She will also be giving away some of her must-haves during the presentation.
Widely regarded as a landmark in the make-up effects industry, the syndicated TV series Monsters ran from 1988-’91 and gave many up-and-coming effects artists their first breaks in the business. IMATS has put together the first East Coast reunion panel to talk about the good (and sometimes not-so-good) old days.
Learn about the unique concept that Australian make-up artists are calling “a secret weapon” for their careers. Becca Gilmartin will describe using mindset and body art as powerful tools to expand/refine your skills and creativity as a make-up artist. You don’t need to be interested in body art to leave this popular demonstration feeling inspired and knowing a new way to play your way to more confidence and refined skills.
Cast members from all six seasons of Syfy’s Face Off share their experiences and the challenges they faced on the hit show, as well as what they’re up to now. Moderated by Tate Steinsiek. Panelists include Nix Herrera (season 2), Tyler Green (season 6), Chloe Sens (season 6), Rashaad Santiago (season 6),Catherine Yuki (season 6), Niko Gonzalez (season 6), Athena Zhe (season 2) and more.
In this captivating presentation, Dany Sanz and Floriane David will demonstrate the key techniques of body painting as taught by the Make Up For Ever Academy worldwide. Their body painting will begin at the Make Up For Ever Academy booth, but they will bring it to life and through its final stages in front of you. They will share their creative inspiration, the planning process and all the stages the body painting goes through to come to its impressive result. You will leave inspired and excited to delve into the spectacular world of body painting!
Josh Turi will be doing a bald character demonstration. He’ll be covering vinyl bald caps, silicone bald appliances and painting procedures—he swears it will be fun.
A panel of top agents discuss building an effective book, getting signed by an agency, going out on jobs and more. This informal conversation and question-and-answer session covers all aspects of the artist/agent relationship. Learn how agency representation works and how it could benefit your career.
Eve Pearl’s seminar focuses on building a brand and the key elements that led to the EVE PEARL® brand’s worldwide appeal. Pearl, a featured presenter on ShopNBC, is a five-time Emmy winner, celebrity make-up artist and author who began her brand while working as the make-up supervisor on ABC’s The View. Two years later she opened a retail store in Manhattan. The store has been running for five years now, and the brand is flourishing—it’s sought after by professionals and make-up lovers alike. Be inspired by this talk, and take your career to places you’ve only imagined!
Vargas’ demonstration will help you understand face shapes and bone structure from an artist/photographer’s point of view. It will also teach you how to enhance, maximize and dramatize a look for fashion or editorial work, using products and tools that really work. Learn to work with lines, arches and angles to perfect your technical skills.
This seminar will illustrate the important distinctions of body painting for high fashion and editorial work versus body painting for stage. Using an array of high-performance brushes and tools, Dani Fonseca will demonstrate flawless clean blending, sharp line work and a high-fashion beauty look that is continuous with the concept. She will also demonstrate how to use bold imagery on the body so it works for a high-fashion editorial story.
Watch as the stars of tomorrow face off in the student make-up competition. Models will present the final make-up creations of make-up students, who are competing for cash and prizes. This year’s character-category theme is The World of Comic Books and Graphic Novels.
Here you will learn the art of having a good time (with make-up, that is)! Join Kanesha as she teaches how to do a magnificent metal eye. She will show you how to do a fun, trendy, rocker eye like the ones Stila did during Mercedes-Benz Fashion Week this year for the Betsey Johnson show. She’ll also show you how to rock out the lips and cheeks as well. You don’t want to miss this!
Join Oscar winners (Pan’s Labyrinth) and keynote speakers David Martí and Montse Ribé at the Make-Up Artist magazine booth for an exclusive magazine signing. The artists appear in Issues 63, 73, 93 and 100 of Make-Up Artist magazine.
Think Hollywood is the center of television production? Think again! A record 15 broadcast pilots will be shot in New York in 2014, not to mention all the shows that already make the Big Apple their home. IMATS has assembled a group of make-up department heads to talk about the ups and downs of shooting in New York.
Working in the world of high definition has placed new demands on busy make-up artists. Siân Richards wants to show that high-definition filming does not mean you need to dash off and buy a new selection of products, but that it is all about the quality of application. Richards will be doing make-up on a model in her 40s and showing that color correction and refined blending is the key to HD. The class will include a quick question-and-answer session at the end.
Paul Merchant offers insight into how brands develop trend looks, from textures, fabrics, colors and moods to on-trend make-up designs and styles. Merchant designed Metallic Muse for Kryolan’s spring/summer 2014 trend predictions. It evokes the intensity and warmth of a summer night. Sophistication and strength mingle with an elegant military touch.